Growth Marketing Lead - Franchise Development

Dine Brands Global, Inc.; Pasadena (CA); Hybrid; USD 80,000 - 95,000; Full time

Job summary

Dine Brands Global, Inc. in Pasadena seeks an Associate Manager, Development Marketing to drive franchise development leads and support multi‑unit growth. You will coordinate social, digital, email, and content campaigns, working with Franchise Development, Real Estate, Market Planning, and Brand Marketing teams to execute initiatives.

Strong organization and collaboration are essential for success. The role emphasizes content management, lead generation, and event support, with occasional

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 3–5+ years in marketing, digital or content marketing.
• Experience with multi-unit growth and franchise marketing preferred.

Responsibilities

• Support execution of marketing initiatives to generate qualified franchise development leads.
• Coordinate campaigns across digital channels, email, paid media, and lead nurturing.
• Support Field Marketing and local campaigns, including social media and asset creation.
• Assist with franchise recruitment events and travel as needed.
• Maintain franchise development websites and collateral.
• Support SEO and website optimization to improve visibility and lead generation.
• Monitor engagement and performance to aid growth priorities.
• Collaborate across departments to ensure brand alignment.

Skills

Social media marketing

Lead generation

Content management

Campaign execution

SEO

Education

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce

Canva

Microsoft Office

Job description

Dine Brands Global, Inc. in Pasadena seeks an Associate Manager, Development Marketing to drive franchise development leads and support multi‑unit growth. You will coordinate social, digital, email, and content campaigns, working with Franchise Development, Real Estate, Market Planning, and Brand Marketing teams to execute initiatives.

Strong organization and collaboration are essential for success. The role emphasizes content management, lead generation, and event support, with occasional