Associate Manager, Development Marketing

Dine-Brands-Global; Pasadena (CA); Hybrid; USD 80,000 - 95,000; Full time

Job summary

Dine Brands Global is seeking an Associate Manager, Development Marketing in Pasadena with a track record in social/digital marketing, content management, and lead generation to support franchise development campaigns.

You will work across Franchise Development, Real Estate, Brand Marketing, and Field Marketing to optimize campaigns, websites, and collateral, while coordinating events and trade shows when needed.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 3–5+ years in marketing, digital or content marketing, multi‑unit growth.
• Experience supporting marketing programs tied to measurable growth and pipeline outcomes.
• Familiarity with CRM platforms such as Salesforce.

Responsibilities

• Social/Digital Campaign Support: help generate qualified franchise development leads across the portfolio.
• Content & Website Support: maintain franchise development sites, collateral, and SEO efforts.
• Social Media & LinkedIn Management: oversee LinkedIn and content opportunities with stakeholders.
• Cross-Functional Collaboration: align with Brand Marketing, Communications, Legal, and agencies.
• Coordinate with external vendors to ensure timely, high-quality deliverables.
• Support Field Marketing initiatives, grand openings, and local store marketing efforts.

Skills

Digital marketing

Content marketing

Multi-unit growth

Social media management

LinkedIn management

CRM platforms (Salesforce)

Campaign execution

Education

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce

Job description

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar, IHOP, and Fuzzy’s Taco Shop brands. As of December 28, 2025, these three brands consisted of over 3,500 restaurants across 20 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com.Job Location TypeHybridThe Role:The Associate Manager, Development Marketing, supports the execution of marketing initiatives designed to generate qualified franchise development leads, support Dine Brands' new unit growth objectives, and assist Field Marketing efforts that help franchisees and operators activate local market opportunities. This role works closely with Franchise Development, Real Estate, Market Planning, Communications, Brand Marketing, Field Marketing, and external agency partners to execute campaigns and build a robust pipeline of high-quality franchise prospects aligned with brand growth priorities.The ideal candidate is a results-driven marketer with experience in social/digital marketing, content management, lead generation, and campaign execution. This individual is highly organized, detail-oriented, collaborative, and has experience with franchise or multi‑unit development marketing.Responsibilities:Social/Digital Campaign SupportSupport development marketing campaigns that generate qualified franchise development leads across the Dine Brands Portfolio.Coordinate campaign execution across digital, email, paid media, and lead nurturing channels.Support Field Marketing and local marketing initiatives through social media coordination, Canva asset creation, toolkit development, and timely execution of approved campaign materials.Assist with franchise recruitment trade shows, conferences, webinars, and other events, including occasional travel as needed to support event planning and execution.Content & Website SupportSupport and maintain franchise development websites, landing pages, and related digital content.Maintain and update franchise development collateral and marketing materials, including brochures, presentations, sales materials, franchise recruitment assets, and email communications.Support SEO and website optimization efforts to improve visibility and lead generation.Maintain content calendars and ensure messaging aligns with brand standards and growth priorities.Social Media & LinkedIn ManagementSupport the management of franchise development social media channels, with a primary focus on LinkedIn.Collaborate with internal stakeholders to identify and develop content opportunities.Monitor engagement and channel performance to support audience growth and lead generation goals.Cross-Functional CollaborationSupport Franchise Development and Real Estate teams with marketing content and collateral, collaborating with Brand Marketing, Communications, Legal, and agency partners to ensure materials align with brand standards, approval processes, and business objectives.Coordinate with external vendors and agencies to ensure timely, high-quality delivery of projects.Support development marketing projects and special initiatives as needed.Support Field Marketing initiatives, including grand opening administration, local store marketing requests, franchisee communications, market-level campaign coordination, and tracking of key deliverables.Skills & Requirements:Bachelor’s degree in marketing, Business, or related field required.3-5+ years of experience in marketing, digital or content marketing, multi‑unit growthExperience supporting marketing programs tied to measurable growth and pipeline outcomes.Knowledge of digital marketing channels including paid media, email marketing, SEO, social media, and website management.Strong collaboration skills with experience working across cross-functional teamsFamiliarity with CRM platforms such as Salesforce or similar workflow tools.Experience supporting Field Marketing, local store marketing, grand openings, franchisee communications, or market-level campaign execution preferred.Excellent project management, organizational, and communication skills.Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Word)Restaurant, franchise, hospitality, retail, or multi-unit business experience preferred.Target Salary $80k-$95k depending on experienceEqual Employment Opportunity StatementDine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.Dine Brands reviews criminal history in connection with a conditional offer of employment. The following is a list of all material job duties which Dine Brands reasonably believes that criminal history may have a direct, adverse, and negative relationship, potentially resulting in the withdrawal of a conditional offer of employment: conduct necessary due diligence on business opportunities and transactions; analyze and handle franchisees’ personal and financial information; and facilitate frequent and close interactions with franchisees and franchisee employees.For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.