Franchise Growth Marketing Manager

Dine Brands Global; Pasadena (CA); Hybrid; USD 80,000 - 95,000; Full time

Job summary

Dine Brands Global, Inc. in Pasadena, CA, is seeking an Associate Manager, Development Marketing to drive franchise development leads and support growth for Applebee’s, IHOP, and Fuzzy’s brands.

The role collaborates with Franchise Development, Real Estate, Brand Marketing, Communications, and external agencies to execute campaigns across social, email, paid media, and SEO, building a robust pipeline of high-quality prospects.

Qualifications

• Bachelor’s degree in marketing, Business, or related field required.
• 3–5+ years of experience in marketing, digital or content marketing, multi-unit growth.
• Experience supporting marketing programs tied to measurable growth and pipeline outcomes.
• Knowledge of digital marketing channels including paid media, email marketing, SEO, social media, and website management.
• Strong collaboration skills with cross-functional teams.
• Familiarity with CRM platforms such as Salesforce or similar tools.
• Experience supporting Field Marketing, local store marketing, grand openings, or market-level campaigns preferred.

Responsibilities

• Support development marketing campaigns that generate qualified franchise development leads across the Dine Brands Portfolio.
• Coordinate campaign execution across digital, email, paid media, and lead nurturing channels.
• Support Field Marketing and local marketing initiatives through social media coordination, Canva asset creation, toolkit development, and timely execution of approved campaign materials.
• Assist with franchise recruitment trade shows, conferences, webinars, and other events, including occasional travel as needed.
• Support development marketing projects and special initiatives as needed.
• Support Field Marketing initiatives, including grand openings, local store marketing requests, and franchisee communications.

Skills

Digital marketing

Content marketing

Lead generation

Campaign execution

CRM (Salesforce)

Cross-functional collaboration

Project management

Education

Bachelor’s degree in marketing, Business, or related field

Tools

Canva

LinkedIn

Job description

Dine Brands Global, Inc. in Pasadena, CA, is seeking an Associate Manager, Development Marketing to drive franchise development leads and support growth for Applebee’s, IHOP, and Fuzzy’s brands.

The role collaborates with Franchise Development, Real Estate, Brand Marketing, Communications, and external agencies to execute campaigns across social, email, paid media, and SEO, building a robust pipeline of high-quality prospects.