Franchise Brand & Communications Lead (Remote)

Tan Republic; Salem (OR); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Tan Republic Franchise Company is seeking a strategic, creative Franchise Brand Communications & Marketing Manager to shape how our brand speaks to customers, franchise owners, employees and communities. You will work directly with the CEO and Founder to translate vision and priorities into clear, consistent communications.

The role requires developing messaging, coordinating campaigns, and ensuring timely, accurate execution across consumer marketing and internal franchise communications.

Qualifications

• Experience in brand communications, franchise marketing, corporate communications, marketing management or a related role.
• Exceptional writing, editing and verbal-communication skills.
• Ability to understand a founder’s vision and translate it into clear messaging for different audiences.
• Strong understanding of brand voice, customer experience and multi-channel marketing.
• Proven ability to manage projects from initial concept through final execution.
• Excellent organization, follow-through and attention to detail.
• Comfortable coordinating multiple agencies, vendors, franchisees and internal stakeholders.
• Ability to manage competing priorities and maintain deadlines.
• Experience with email marketing, SMS, websites, social media and digital-content platforms.
• Ability to review performance data and use it to improve future marketing decisions.
• Experience in franchising, tanning, beauty, wellness, fitness, hospitality or membership-based businesses is preferred.

Responsibilities

• Develop clear and professional communications for franchise owners, salon managers and employees.
• Prepare announcements, operational updates, campaign instructions, training communications and leadership messages.
• Create communication calendars so franchisees receive information with adequate time to prepare and execute.
• Organize promotional details, deadlines, required assets and implementation instructions.
• Improve communication between the franchise company and its locations by making messages easier to understand and act upon.
• Gather franchisee feedback and help leadership identify recurring communication or marketing needs.
• Maintain organized archives of approved messaging, campaign materials and brand resources.
• Develop customer-facing messaging for promotions, memberships, services, new locations and company initiatives.
• Write and edit content for email, text messaging, websites, social media, digital advertising, print materials and in-salon displays.
• Ensure marketing clearly communicates the value of Tan Republic memberships, services and customer benefits.
• Support public relations, community announcements and reputation-management communications.
• Help create campaigns that are compelling to customers while remaining practical for franchise locations to implement.
• Review external communications for accuracy, tone, brand consistency and legal or promotional clarity before publication.
• Balance long-term brand development with the immediate marketing needs of franchise locations.
• Track campaign implementation and follow up when materials, approvals or actions are incomplete.
• Support grand openings, seasonal promotions, membership campaigns and new-service launches.

Job description

Tan Republic Franchise Company is seeking a strategic, creative Franchise Brand Communications & Marketing Manager to shape how our brand speaks to customers, franchise owners, employees and communities. You will work directly with the CEO and Founder to translate vision and priorities into clear, consistent communications.

The role requires developing messaging, coordinating campaigns, and ensuring timely, accurate execution across consumer marketing and internal franchise communications.