Fractional GTM Lead for SaaS Launch (Remote)

My Valuable Business LLC; Columbia (MD); Remote; USD 45,000 - 56,000; Part time

Job summary

My Valuable Business, LLC is launching a subscription finance platform for owner-operators of small businesses. We seek a GTM Lead to guide beta, Founding Members, and the public launch, determining who we reach and how we say it.

The role partners with our in-house marketer to build a referral-driven channel plan, refine positioning, and produce launch copy. This is a strategic leadership engagement through June 2027 on a flat monthly retainer.

Qualifications

• Experience launching a subscription or SaaS product to small-business owners.
• Ability to market to owner-operators, not just buying committees.
• Proven track record in building demand via partners and referrals.

Responsibilities

• Define positioning, messaging, and target industries for the launch.
• Lead channel plan with emphasis on referral partners and centers of influence.
• Oversee phase 1 research, phase 2 execution, and go-to-market playbook.
• Collaborate with in-house marketer and CEO; ensure timely delivery.

Skills

Launch SaaS product

Go-to-market strategy

Channel planning

Partner/referral marketing

Leadership of small teams

Budget/retainer management

Job description

My Valuable Business, LLC is launching a subscription finance platform for owner-operators of small businesses. We seek a GTM Lead to guide beta, Founding Members, and the public launch, determining who we reach and how we say it.

The role partners with our in-house marketer to build a referral-driven channel plan, refine positioning, and produce launch copy. This is a strategic leadership engagement through June 2027 on a flat monthly retainer.