Remote Fractional GTM Strategist

Human Agency; New York (NY); Remote; USD 114,000 - 162,000; Full time

Benefits offered by this job

Remote work

Job summary

Human Agency is seeking a fractional GTM Strategist to own the full arc: identify target buyers, build positioning, launch campaigns, and demonstrate what worked. You’ll think and do, embedded with our core team and trusted by clients to advise and execute.

Projects ramp up on short notice; if you thrive with ambiguity, deadlines, and room to figure things out, this is your match. Remote role with flexible collaboration across clients.

Qualifications

• 5+ years in marketing, brand strategy, or GTM, in-house, agency, or independent.
• Hands-on experience launching and optimizing paid and email campaigns.
• 2-3 case studies with before-and-after numbers showing impact.
• Strong writing across marketing formats.
• Experience presenting data and recommendations to executives.
• Experience as a freelancer or fractional consultant and ability to manage multiple projects.

Responsibilities

• Build go-to-market strategies for B2B and B2C clients, including positioning and launch sequencing.
• Define the ideal customer, talk to buyers, and analyze competitors before messaging.
• Help clients articulate what they do and why it matters; run positioning workshops.
• Write website copy, landing pages, emails, and social content; use AI where helpful.
• Set up and run campaigns in Meta Ads, LinkedIn Campaign Manager, Google Ads, and HubSpot.
• Define success metrics, run tests, analyze data, and present results to leadership.
• Create sales materials and connect marketing to pipeline.
• Take campaigns from brief to launch with strategic and creative input.

Skills

GTM strategy

Marketing

Brand strategy

Campaign management

Content writing

Tools

Meta Ads

LinkedIn Campaign Manager

Google Ads

HubSpot

Job description

Human Agency is seeking a fractional GTM Strategist to own the full arc: identify target buyers, build positioning, launch campaigns, and demonstrate what worked. You’ll think and do, embedded with our core team and trusted by clients to advise and execute.

Projects ramp up on short notice; if you thrive with ambiguity, deadlines, and room to figure things out, this is your match. Remote role with flexible collaboration across clients.