Fractional Go-to-Market (GTM) Lead, Subscription Launch

My Valuable Business LLC; Columbia (MD); Remote; USD 45,000 - 56,000; Part time

Job summary

My Valuable Business, LLC is launching a subscription finance platform for owner-operators of small businesses. We seek a GTM Lead to guide beta, Founding Members, and the public launch, determining who we reach and how we say it.

The role partners with our in-house marketer to build a referral-driven channel plan, refine positioning, and produce launch copy. This is a strategic leadership engagement through June 2027 on a flat monthly retainer.

Qualifications

• Experience launching a subscription or SaaS product to small-business owners.
• Ability to market to owner-operators, not just buying committees.
• Proven track record in building demand via partners and referrals.

Responsibilities

• Define positioning, messaging, and target industries for the launch.
• Lead channel plan with emphasis on referral partners and centers of influence.
• Oversee phase 1 research, phase 2 execution, and go-to-market playbook.
• Collaborate with in-house marketer and CEO; ensure timely delivery.

Skills

Launch SaaS product

Go-to-market strategy

Channel planning

Partner/referral marketing

Leadership of small teams

Budget/retainer management

Job description

Description

Location: Remote (US), with weekly working sessions during US Eastern business hours
Type: Independent Contractor (1099), part-time engagement
Term: December 1, 2026 through June 30, 2027, with options to extend
Fee: $4,000 – $5,000 per month (Phase 1); $2,500 per month (Phase 2)

For nearly 28 years, My Valuable Business, LLC (MVB) has provided fractional CFO, accounting, HR, and business advisory services to small and midsize organizations. We partner closely with our clients to help them grow, operate more effectively, and maximize long-term value.

We’re now launching a subscription finance platform for owner-operators of small businesses, typically companies with 2 to 25 employees: software that does the work, with an advisor when you need one. Owners start with a free assessment of their books and the health of their business, then choose the level of monthly support that fits them. Our beta opens in December 2026, Founding Member enrollment follows, and the public launch is planned for 2027.

Position Overview

MVB is seeking an experienced Go-to-Market (GTM) Lead to take this launch from beta to Founding Members to the public launch. This is a strategic leadership and execution-oversight engagement. You’ll set the direction for who we’re for, what we say, and where we find them, and you’ll guide our in-house marketer, who produces the content and carries out the tactics.

Our packages and pricing are set. What we need is someone who has launched a subscription product to small-business owners before, who knows how to reach owners through the people they already trust (CPAs, financial planners, bankers, and other advisors), and who will stay through execution rather than hand off a strategy deck.

The engagement runs in two phases. Phase 1, December 2026 through February 2027, is the heavier lift: research, positioning, and the channel plan. Phase 2, March through June 2027, shifts to steady direction and review as Founding Member seats fill. Phase 1 may be extended through April 2027 ahead of the public launch.

Requirements

December 2026 – January 2027

• Refine our ideal customer profile, including the industries to lead with and where those owners gather
• Interview 15–20 business owners and referral partners, using introductions MVB provides
• Write the positioning and messaging guide our marketer will write from
• Review and revise our launch copy, including the Founding Member offer and referral materials
• Build a channel plan centered on referral partners and centers of influence
• Plan the public launch, including a recommendation on soft-launch and public-launch timing

February – June 2027

• Set weekly marketing priorities with our in-house marketer and review the work
• Review results monthly and recommend course corrections
• Lead the Founding Member and seasonal campaigns
• Help our in-house marketer work independently by the end of the engagement
• Leave a written go-to-market playbook so the work carries on after the engagement

Qualifications

• Have launched a subscription or SaaS product, with results you can describe
• Experience marketing and selling to owner-operators of small businesses, not only to companies with buying committees
• A track record of building demand through partners and referrals, not only paid advertising
• Experience guiding an in-house marketer or small team
• Availability of about 6–8 hours per week through February (possibly April), then 3–4 hours per week through June
• Comfortable working on a flat monthly fee against agreed deliverables
• Operate as an independent business, using your own equipment and tools
• Not currently working for a competing small-business finance, bookkeeping, or payroll product
• Based in the United States
• Preferred: fintech or professional-services experience, and work with businesses of about $500K – $3M in revenue

The Engagement

• Phase 1 (December – February): About 8-10 hours per week. Flat fee of $4,000 – $5,000 per month, based on experience. May be extended through April at the same fee.
• Phase 2 (through June 30, 2027): About 4-6hours per week. Flat fee of $2,500 per month, with a mutual option to extend through August.
• Weekly rhythm: One working session with our marketer and one check-in with our CEO, scheduled during US Eastern business hours. Otherwise, you set your own schedule.
• Billing: Monthly retainer. No hourly billing; expenses only with written approval.
• Contract: Independent contractor agreement with MVB, including a nondisclosure agreement. As a contractor, you are responsible for your own taxes, and the engagement does not include benefits.