Founding Studio GM & Growth Leader

JETSET Pilates; Lexington (KY); Hybrid; USD 50,000 - 90,000; Full time

Benefits offered by this job

Free or discounted classes

Paid time off

Professional development

Health insurance

Job summary

JETSET Pilates is seeking a Founding General Manager to lead the launch of a new studio and guide its early operations in Lexington, KY. You will recruit and develop the team, drive community engagement, and ensure a successful opening.

Post-launch, you will oversee day-to-day operations, grow memberships, and maintain an outstanding client experience while mentoring staff and refining systems for scalable growth.

Qualifications

• 3+ years of operations or general management experience in boutique fitness, hospitality, or luxury membership services.
• Proven track record leading high-performing teams across multiple locations or pre-opening contexts.
• Entrepreneurial self-starter with initiative and problem-solving mindset.
• Strong sales instincts with experience driving revenue targets and coaching others.
• Highly analytical with data-driven decision making.
• Excellent organizational skills managing competing priorities.
• Outstanding communicator who connects with clients and team members.
• Hands-on fitness instruction or coaching experience strongly preferred.
• Passion for community building and local wellness.

Responsibilities

• Execute local grassroots marketing initiatives prior to opening.
• Build relationships with local businesses, influencers, and community partners.
• Generate excitement and awareness leading up to launch.
• Build and manage a pipeline of prospective founding members.
• Support local social media initiatives that drive awareness and membership growth.
• Coordinate community events and pre-sale activations.
• Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team.
• Lead onboarding and operational training initiatives.
• Foster a culture of accountability, collaboration, and hospitality.
• Conduct regular coaching conversations and performance check-ins.
• Partner with ownership on launch readiness and establish workflows.
• Build schedules, staffing plans, and operational standards.
• Ensure opening day is executed successfully.
• Drive founding membership sales and pre-sale campaigns.
• Provide regular updates on launch readiness and business performance.
• Identify opportunities to improve systems and processes.
• Support future studio openings as the brand grows.

Skills

Operations leadership

Sales acumen

Analytical mindset

Communication

Team development

Pre-opening execution

Client experience

Job description

JETSET Pilates is seeking a Founding General Manager to lead the launch of a new studio and guide its early operations in Lexington, KY. You will recruit and develop the team, drive community engagement, and ensure a successful opening.

Post-launch, you will oversee day-to-day operations, grow memberships, and maintain an outstanding client experience while mentoring staff and refining systems for scalable growth.