Founding Sales Leader: Build & Scale Homebuilder GTM

Alynea; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Alynea is seeking the founding GTM hire to personally close the first wave of homebuilder and developer accounts, and to stand up demand-gen in jurisdictions our lobbyists have activated. You’ll report to the CEO and shape revenue, ICP, and territory at the leadership table.

This is a player-coach role: you’ll carry the bag initially and grow into leadership as the motion proves out, with a clear path to a senior IC or manager depending on results.

Qualifications

• 5+ years in a quota-carrying sales role with a track record of hitting or exceeding quota.
• Owned end-to-end sales cycles including prospecting, closing, and handoff.
• Daily use of AI tools in sales or research workflows; show your work.
• Ability to travel 20–30% US-based; operate without a fixed playbook.
• High integrity; avoid pay-to-play or kickbacks.

Responsibilities

• Own direct sales to homebuilders and developers; manage pipeline and close deals.
• Run two motions: transaction-driven in activated markets and relationship-led in new markets.
• Manage a performance marketing agency as a vendor; brief, budget, test, report.
• Engage architects, expediters, and builder associations; source referrals.
• Build foundational GTM infrastructure: CRM hygiene, ICP, pricing experiments.
• Lead early sales hires when volume grows; decide timing and personnel.

Skills

Quota-carrying sales

End-to-end sales cycle

AI tools proficiency

Willing to travel

Tools

Claude

ChatGPT

Perplexity

Job description

Alynea is seeking the founding GTM hire to personally close the first wave of homebuilder and developer accounts, and to stand up demand-gen in jurisdictions our lobbyists have activated. You’ll report to the CEO and shape revenue, ICP, and territory at the leadership table.

This is a player-coach role: you’ll carry the bag initially and grow into leadership as the motion proves out, with a clear path to a senior IC or manager depending on results.