Founding Product Marketer for AI Platform in CPG

Neolife Updates; New York (NY); On-site; USD 200,000 - 220,000; Full time

Benefits offered by this job

Health coverage (Aetna)

Dental & Vision (Guardian)

Carrot Fertility

Paid parental leave (12 weeks)

Unlimited PTO with four-day weekends

401(k) Vestwell

Relocation support to NYC

Personalization stipend $200

Catered Friday lunches

Fully equipped workspace

Job summary

Confido is building an AI platform for CPG brands, and a founding Product Marketer in New York, NY will own strategy, messaging, and launches. You will define ICPs, write battlecards, and enable sales with compelling proofs and case studies. This on-site role reports to the VP of Marketing and carries broad ownership.

You will orchestrate end-to-end launches, derive insights from calls and data, and ensure the marketing calendar aligns with the product roadmap and brand moments.

Qualifications

• 7+ years of dedicated product marketing experience.
• Background in CPG, commerce software, or B2B technology.
• Excellent writing and narrative instincts with financial and quantitative fluency.
• Strong cross-functional project management skills and sound judgment about structure.
• Willingness to work on-site at the NYC headquarters five days a week.

Responsibilities

• Positioning and narrative: sharpen how each product area is positioned as the platform evolves.
• Product-market clarity: define the ideal customer profile and buyer personas.
• Launch orchestration: plan end-to-end product launches that drive pipeline.
• Customer-insight engine: build automations to transform calls and data into themes and intelligence.
• GTM enablement: create battlecards and messaging for live deals.
• Customer proof: source and deploy case studies at moments Sales needs them.
• Integrated planning: connect product roadmap to marketing calendar across lifecycle channels.

Skills

Product Marketing

B2B Tech

CPG

Narrative Writing

Cross-functional PM

Tools

Gong

HubSpot

Zapier

Job description

Confido is building an AI platform for CPG brands, and a founding Product Marketer in New York, NY will own strategy, messaging, and launches. You will define ICPs, write battlecards, and enable sales with compelling proofs and case studies. This on-site role reports to the VP of Marketing and carries broad ownership.

You will orchestrate end-to-end launches, derive insights from calls and data, and ensure the marketing calendar aligns with the product roadmap and brand moments.