Founding Product Marketer for AI CPG Platform

Confido

New York (NY)

On-site

USD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Equity

Health coverage

Dental & vision coverage

Fertility support

Parental leave

Unlimited PTO

401(k)

Relocation assistance

Workspace setup stipend

Team perks

Job summary

Confido is hiring a senior Product Marketing Manager to shape the GTM for its AI-driven CPG platform in NYC. You will own positioning, messaging, and the narrative that moves buyers from awareness to decisive action.

You'll collaborate cross-functionally to translate product realities into credible customer proof, craft launches end-to-end, and build a scalable demand engine that fuels pipeline growth across lifecycle moments.

Qualifications

7+ years in product marketing; PMM role, not an adjacent function.
Experience in CPG or commerce software or B2B tech translating complex products.
Excellent writing and narrative instincts for positioning.
Financial fluency and ability to report on pipeline influence.
Proven cross-functional PM with scalable processes.
Willingness to work at NYC Headquarters five days a week.

Responsibilities

Own strategy, messaging, and narrative for the platform as it evolves.
Define ICP, buyers, jobs to be done, and why customers expand.
Lead end-to-end product launches and cross-functional orchestration.
Develop the customer-insight engine using automation to feed positioning.
Create GTM enablement and battlecards for sales.
Develop case studies and customer proof for Sales.
Align product roadmap with marketing calendar across lifecycle, social, partnerships, AEO, and brand moments.