Creative Director: Brand System & Growth for CPG Tech

Confido; New York (NY); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Equity

Fully paid health coverage through Aet

Top-tier dental and vision coverage

Carrot Fertility Pro

12 weeks of paid parental leave

Unlimited PTO

401(k) through Vestwell

Relocation support (NYC)

Fully equipped workspace with setup-st

Job summary

Confido is seeking a principal-level brand design leader to own our look, voice, and storytelling. You’ll shape the brand from guidelines to a living system, guiding identity across website, decks, ads, events, and product moments.

You’ll lead a bench of designers and vendors, partnering with founders and the VP of Marketing. Expect fast pace, ambiguity, and a strong emphasis on craft, with equity and comprehensive benefits in NYC.

Qualifications

• 8+ years in brand design, art direction or creative direction, in-house or agency.
• storyteller first; translate complex ideas into emotional work.
• Portfolio with a brand system you built or scaled.
• Defendable taste; can move across identity, web, decks, booths and shoots.
• Hands-on craft in Figma; attention to kerning and business impact.
• Owns work from concept to production with vendors and budgets.
• Comfortable with ambiguity and speed; communicates clearly through feedback.
• Nice to have: brand experience in B2B software/fintech; CPG; motion design; no-code web design; leading designers; AI tools.

Responsibilities

• Be the creative voice in the room; shape storytelling with founders and marketing.
• Develop brand from guidelines to a living system with voice and POV.
• Turn numbers into campaigns, films and stories people remember.
• Make people and shelves the focus, not dashboards.
• Own surfaces: confido.com, launches, decks, ads, social, product moments.
• Direct booths, dinners and events with a hospitality mindset.
• Build a design bench; hire and direct specialists and freelancers.
• Align brand and product touchpoints across channels.

Skills

Brand design

Art direction

Creative direction

Storytelling

Figma

Production ownership

Vendor & agency management

Strong communication

Tools

No-code web design tools

Job description

Confido is seeking a principal-level brand design leader to own our look, voice, and storytelling. You’ll shape the brand from guidelines to a living system, guiding identity across website, decks, ads, events, and product moments.

You’ll lead a bench of designers and vendors, partnering with founders and the VP of Marketing. Expect fast pace, ambiguity, and a strong emphasis on craft, with equity and comprehensive benefits in NYC.