Founding Partner Marketing Architect (Remote)

Factory; New York (NY); Hybrid; USD 180,000 - 280,000; Full time

Job summary

Factory is seeking a founding Partner Marketer to build and scale our go-to-market motion with partners. You will shape the partner marketing strategy, co-marketing campaigns, and enablement, aligning with Partnerships/Alliances, Product Marketing, and Field Marketing to accelerate revenue.

You will own budget, planning, and reporting, while personally executing campaigns and events. This is a foundational, hands-on role with strategic scope and tangible impact on partner-sourced revenue.

Qualifications

• 6+ years in partner marketing, channel marketing, alliances, or field marketing at a high-growth B2B SaaS or tech company.
• Proven track record building partner or channel programs from zero to repeatable motion.
• Experience developing ABM partner marketing strategies with Partner/Channel teams.
• Strong understanding of partner ecosystems and joint go-to-market programs.

Responsibilities

• Own and scale Factory's partner marketing strategy, driving co-marketed campaigns and events that generate measurable partner-sourced and partner-influenced pipeline.
• Build the co-marketing motion across Factory's partner types.
• Develop joint marketing plans with strategic partners and translate value into campaigns that work across channels.
• Launch end-to-end joint programs (executive dinners, roadshows, webinars, co-hosted events) ensuring partners source and engage priority accounts.
• Partner with the Partner Sales team to identify strategic partners and maximize partner contribution to every program.
• Own partner engagement for each initiative, holding partners accountable for qualified prospects and pipeline.

Skills

Partner marketing

Channel marketing

Alliances

Field marketing

Go-to-market

Tools

Salesforce

HubSpot

Marketo

Event management tools

Job description

Factory is seeking a founding Partner Marketer to build and scale our go-to-market motion with partners. You will shape the partner marketing strategy, co-marketing campaigns, and enablement, aligning with Partnerships/Alliances, Product Marketing, and Field Marketing to accelerate revenue.

You will own budget, planning, and reporting, while personally executing campaigns and events. This is a foundational, hands-on role with strategic scope and tangible impact on partner-sourced revenue.