Founding Partner Marketing Leader — Remote

Factory; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Factory is hiring a founding Partner Marketer to build and scale our partner marketing motion from the ground up. You will shape the strategy, enablement, and MDF operating model, partnering with Alliances, Product Marketing, and Field Marketing to drive joint pipeline and revenue.

You will own end-to-end programs, including co-marketed campaigns, events, and partner enablement assets, and measure impact on partner-sourced revenue and account engagement.

Qualifications

• 6+ years in partner/channel marketing or related GTM functions at high-growth B2B tech.
• Proven track record building partner programs from zero to repeatable motion.
• Experience with ABM strategies in partnership with channel teams.
• Strong understanding of partner ecosystems and joint demand gen.
• Ability to translate product value into partner value propositions.
• Analytical with pipeline attribution and CRM reporting.
• Excellent written and verbal communication; adept with AI tools.

Responsibilities

• Own and scale Factory's partner marketing strategy to generate partner-sourced and -influenced pipeline.
• Build co-marketing motions across cloud, AI, systems integrators, and tech partners.
• Develop joint marketing plans with strategic partners and campaigns across channels.
• Launch end-to-end programs: dinners, roadshows, webinars, co-hosted events, conferences.
• Coordinate with Partner Sales to identify strategic partners and target accounts.
• Own partner enablement—decks, guides, and solution briefs for field sales.
• Manage MDF operating model, budget, and ROI-focused activations.
• Measure program performance with attribution and reporting; optimize results.

Skills

Partner marketing

Channel strategy

ABM for partners

Campaign management

Cross-functional collaboration

Data-driven attribution

AI-powered marketing

Tools

Salesforce

HubSpot

Marketo

Event platforms

Job description

Factory is hiring a founding Partner Marketer to build and scale our partner marketing motion from the ground up. You will shape the strategy, enablement, and MDF operating model, partnering with Alliances, Product Marketing, and Field Marketing to drive joint pipeline and revenue.

You will own end-to-end programs, including co-marketed campaigns, events, and partner enablement assets, and measure impact on partner-sourced revenue and account engagement.