Founding Lifecycle Growth Manager - Remote

The Quezt; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

AI Native Growth Platform for SMBs is seeking a Founding Lifecycle Marketing Manager to own end-to-end funnel performance from signup to monetization. You’ll lead onboarding, activation, and retention programs with a hands-on, data-driven approach and collaborate closely with Product Growth to optimize the customer journey.

You will craft targeted, AI-assisted messaging, write lifecycle emails, and run experiments across channels to drive ARR growth. This role is remote in the U.S.

Qualifications

• 5+ years experience in lifecycle or CRM marketing at a SaaS company.
• Ownership of post-signup funnel metrics with numbers to show for it.
• Hands-on with a modern lifecycle platform (Customer.io strongly preferred).
• Strong writer who can engage busy owners with clear messaging.
• Data fluent: defines lifecycle metrics and iterates on insights.
• Experience building lifecycle programs from scratch with minimal engineering support.
• Working knowledge of deliverability, consent, and list hygiene.
• Demonstrated AI fluency with automated workflows.

Responsibilities

• Post-signup funnel performance & strategy from signup through activation, engagement, and monetization.
• Onboarding & activation journeys that drive first real wins with the product.
• Trial-to-paid conversion optimization and ARR growth through in-app experiences.
• Upgrade & expansion campaigns across email and in-product messages.
• Retention, re-engagement & win-back sequences to reduce churn.
• Own Customer.io deliverability, list health, and sender reputation policies.
• Design, launch, and analyze tests across channels and journeys.
• Write lifecycle emails and prompts; shape creative with AI-assisted tooling.
• Define activation, time-to-value, engagement, and churn metrics with product teams.

Skills

Lifecycle marketing

CRM marketing

Data-driven marketing

Copywriting

Customer.io

Experimentation

Tools

Customer.io

PostHog

Job description

AI Native Growth Platform for SMBs is seeking a Founding Lifecycle Marketing Manager to own end-to-end funnel performance from signup to monetization. You’ll lead onboarding, activation, and retention programs with a hands-on, data-driven approach and collaborate closely with Product Growth to optimize the customer journey.

You will craft targeted, AI-assisted messaging, write lifecycle emails, and run experiments across channels to drive ARR growth. This role is remote in the U.S.