Founding Head of GTM

Screen International Group Ltd; United States; On-site; USD 150,000 - 240,000; Full time

Job summary

Screen International Group Ltd in San Francisco seeks a founding Head of GTM to own go-to-market and brand as one function, from strategy to funnel, channels and narrative, and to lead the upcoming software launch in late September/early October.

This player/coach role requires hands-on execution, coaching contractors, and building repeatable GTM systems while establishing a compelling market position. You’ll design multi-channel launch plans and own the end-to-end customer acquisition story.

Qualifications

• Owned GTM execution and brand/positioning for a startup launch (seed → Series B).
• Strong consumer background with proven ability to acquire users directly.
• Plan and run multi‑channel launches and craft a narrative that lands.
• Clear command of spend → channel → conversion → outcome.
• Built repeatable GTM systems and scalable processes.

Responsibilities

• Develop full GTM strategy, funnel design, and channel mix.
• Lead the late Sep/early Oct software launch — strategy, channels, content, delivery.
• Shape brand narrative, voice, and positioning from scratch.
• Oversee early acquisition funnel; optimize spend by channel and audience.
• Coach and direct anyone touching GTM; own the GTM function end-to-end.

Skills

GTM execution

Brand positioning

Multi-channel launches

Startup launch

Narrative development

Job description

Founding Head of GTM (San Francisco)

A hands-on GTM leader who owns go-to-market and brand as one unified function — strategy, execution, funnel, channels, and narrative. You’ll run the upcoming software launch in late September/early October end to end, while building the early playbook for acquisition and positioning.

This is a player/coach role: you execute directly, guide contractors or future hires, and act as the single owner of GTM.

What You’ll Lead

• Full GTM strategy: funnel design, beta‑to‑launch sequencing, channel mix, and conversion




• The late‑Sep/early‑Oct software announcement — strategy, channels, content, delivery




• Brand narrative, voice, and positioning from scratch




• Early acquisition funnel: reading conversion by channel, reallocating spend, validating audience




• Coaching/directing anyone touching GTM; building repeatable systems

Requirements

• Owned GTM execution and brand/positioning for a startup launch (seed → Series B)




• Strong consumer background; proven ability to acquire users directly




• Can plan and run multi‑channel launches and craft narrative that lands




• Clear command of spend → channel → conversion → outcome




• Has grown something from zero awareness and zero brand equity

Execution & Ownership

• Hands‑on operator who can grow into leadership




• Acts as a product partner — raises feature needs, understands what drives sell‑through




• Comfortable with ambiguity and 0→1 environments




• Deeply engaged in the space with real, informed opinions

Who Thrives Here

• A consumer GTM builder who wants to run a major launch end to end




• Someone who can justify every channel and dollar with outcomes




• A 0→1 operator ready to be the entire GTM function from day one