Founding GTM Operator — Demand Gen & Brand Builder

Kato Inc.; San Francisco (CA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Equity

Bonus tied to company revenue

Job summary

Kato Inc. is hiring a Founding GTM Operator in San Francisco to own demand generation and build a repeatable growth engine. You’ll work directly with the CEO on outbound, events, and brand-building efforts, turning advisory-ready ideas into scalable programs.

The role requires 1–3 years in growth at an early-stage startup or as a founder, with experience in SDR/BDR or demand-focused marketing, plus strong written communication.

Qualifications

• 1–3 years of full-time work experience and a BA in Business or related field.
• Structured thinker who questions assumptions and acts on feedback.
• Exceptional written communication.
• AI-native and automation-minded with experience using AI tools.
• Proficient with Google Workspace and Slack; HubSpot experience preferred.

Responsibilities

• Build and maintain a comprehensive lending market database.
• Own end-to-end outbound: research, lists, copy, multi-channel outreach.
• Create and manage nurture campaigns for older or dormant leads.
• Systematize processes with AI and automation to cut manual work.
• Own GTM reporting: measure outbound, pipeline velocity, conversions.
• Define content strategy and launch webinars/events to build presence.

Skills

Sales/BDR

Marketing strategy

Content creation

AI tools usage

Education

Bachelor's degree in Business or related field

Tools

HubSpot CRM

Google Workspace

Slack

Job description

Kato Inc. is hiring a Founding GTM Operator in San Francisco to own demand generation and build a repeatable growth engine. You’ll work directly with the CEO on outbound, events, and brand-building efforts, turning advisory-ready ideas into scalable programs.

The role requires 1–3 years in growth at an early-stage startup or as a founder, with experience in SDR/BDR or demand-focused marketing, plus strong written communication.