Founding GTM Lead for Portfolio Startups - Hybrid SF/NY

First Round Capital; San Francisco (CA); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

First Round Capital is seeking an embedded founding GTM strategist to support 3–5 portfolio companies simultaneously. You will define ICPs with founders, build and refine target account lists, and drive multi-channel outbound campaigns under each portfolio’s brand.

You’ll craft live sequences, test hooks and CTAs, and iterate rapidly to book meetings for founders to take forward. Ideal candidates have 1–3 years in high-performance outbound roles at startups, comfort with ambiguity, and fluency

Qualifications

• 1–3 years in a high-performance outbound environment at a startup (founding/early BDR ideal).
• Comfort with ambiguity, iteration, and self-direction.
• Ability to combine channels, target prospects, and messaging for conversion.

Responsibilities

• Serve as embedded founding GTM for 3–5 portfolio companies simultaneously.
• Define ICP with founders, build target lists, and launch multi-channel outbound campaigns.
• Write ICP-specific messaging and cadences; test and optimize to improve booked meetings.

Skills

Outbound/BDR

Startup experience

ICP definition

Tools

HubSpot/Salesforce

Job description

First Round Capital is seeking an embedded founding GTM strategist to support 3–5 portfolio companies simultaneously. You will define ICPs with founders, build and refine target account lists, and drive multi-channel outbound campaigns under each portfolio’s brand.

You’ll craft live sequences, test hooks and CTAs, and iterate rapidly to book meetings for founders to take forward. Ideal candidates have 1–3 years in high-performance outbound roles at startups, comfort with ambiguity, and fluency