Founding GTM Lead — Build the Revenue Engine

Socket.dev; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Equity 0.5–1.0%

Job summary

Rulebase is hiring for an execution-focused GTM leader in New York. You will own the full outbound, discovery, demo, negotiation, and close process for B2B SaaS deals with fintech and banking buyers, with typical ACV from $50K to $120K+.

You’ll learn and optimize our playbook, drive pipeline, and report to the CEO from day one. This is not a blank page—you close deals from day one, shape messaging, pricing, and the wedge decisions across verticals, and help scale the sales motion as the company

Qualifications

• 3+ years selling B2B SaaS to fintech/banking/financial ops buyers.
• Closed mid-market deals ($50K+ ACV) with multi-stakeholder committees.
• Led a defined sales motion at an early-stage company and contributed as employee one through ten.
• Wrote your outbound and managed your own process without an SDR.
• Proven ROI messaging: revenue lift and cost reduction (QA reduction).

Responsibilities

• Build outbound to COOs, Chief Customer Officers, and onboarding leads.
• Source, run discovery, demo, negotiate, close.
• Identify wedge patterns and codify playbook by vertical.
• Run existing motion: sequences, qualification, objection handling, pricing.
• Provide positioning feedback to improve messaging, packaging and pricing.

Skills

B2B SaaS sales

Fintech domain

Outbound prospecting

Mid-market closes

Sales motion

Job description

Rulebase is hiring for an execution-focused GTM leader in New York. You will own the full outbound, discovery, demo, negotiation, and close process for B2B SaaS deals with fintech and banking buyers, with typical ACV from $50K to $120K+.

You’ll learn and optimize our playbook, drive pipeline, and report to the CEO from day one. This is not a blank page—you close deals from day one, shape messaging, pricing, and the wedge decisions across verticals, and help scale the sales motion as the company