Founding Growth Marketing Leader — B2B SaaS

Cassi Home; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Cassi Home, located in New York, is seeking a founding Growth Manager to build and execute a comprehensive growth engine. This role is pivotal as the first dedicated growth hire, reporting to the CEO, and requires expertise in inbound and outbound strategies, content creation, and analytics. The ideal candidate will thrive in an early-stage B2B environment and be comfortable working without a large team. Candidates should be skilled at educating the market while driving category awareness and demand generation.

Qualifications

• Proven experience building an inbound engine from the ground up at an early-stage B2B company.
• Ability to effectively work without a dedicated team.
• Strong analytical skills to run experiments and make data-driven decisions.

Responsibilities

• Build and execute content strategy to drive inbound demo requests.
• Enhance website conversion through optimized messaging and landing pages.
• Develop outbound sequences and campaigns to engage cold audiences.
• Cultivate Cassi's LinkedIn presence into a viable pipeline source.

Skills

Growth engine building

Content strategy development

Analytics

Inbound marketing

Outbound email programs

Social media presence

Job description

Cassi Home, located in New York, is seeking a founding Growth Manager to build and execute a comprehensive growth engine. This role is pivotal as the first dedicated growth hire, reporting to the CEO, and requires expertise in inbound and outbound strategies, content creation, and analytics. The ideal candidate will thrive in an early-stage B2B environment and be comfortable working without a large team. Candidates should be skilled at educating the market while driving category awareness and demand generation.