Growth Marketing

Cassi Home; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Cassi Home, located in New York, is seeking a founding Growth Manager to build and execute a comprehensive growth engine. This role is pivotal as the first dedicated growth hire, reporting to the CEO, and requires expertise in inbound and outbound strategies, content creation, and analytics. The ideal candidate will thrive in an early-stage B2B environment and be comfortable working without a large team. Candidates should be skilled at educating the market while driving category awareness and demand generation.

Qualifications

• Proven experience building an inbound engine from the ground up at an early-stage B2B company.
• Ability to effectively work without a dedicated team.
• Strong analytical skills to run experiments and make data-driven decisions.

Responsibilities

• Build and execute content strategy to drive inbound demo requests.
• Enhance website conversion through optimized messaging and landing pages.
• Develop outbound sequences and campaigns to engage cold audiences.
• Cultivate Cassi's LinkedIn presence into a viable pipeline source.

Skills

Growth engine building

Content strategy development

Analytics

Inbound marketing

Outbound email programs

Social media presence

Job description

What Cassi is

Cassi is the AI operating system for residential property management. We're building the infrastructure layer that lets high‑touch operators — the people managing 5 to 500 homes with real service standards — run their businesses without armies of coordinators. Think unified back‑office intelligence, an AI agent that handles the coordination work, and a field app that keeps technicians in sync. We were pre‑empted by multiple VC funds and signed a Series A term sheet in 6 days. We're early and we're moving fast.

Why this role exists

We've gotten to early ARR through direct outreach and founder‑led sales. That got us here. It won't get us to the next stage. We need someone who can build the growth engine from scratch — inbound, outbound systems, website, content, distribution — and own it end to end. This is a founding role. You'll be the first dedicated growth hire, reporting directly to the CEO, with a seat at the table on positioning, messaging, and GTM strategy. In six months, you'll have materially moved how this market thinks about Cassi. That's the bar.

What you'll own

The full funnel. Concretely:

• Build and execute Cassi's content strategy — written, social, and eventually video — that educates the market, builds category awareness, and drives inbound demo requests
• Own website conversion: messaging clarity, landing pages, CTA architecture, and ongoing iteration based on what's actually working
• Build and run outbound sequences and email programs that complement the sales motion and warm up cold audiences
• Develop Cassi's LinkedIn and social presence into a genuine distribution channel — not a vanity metric, a pipeline source
• Identify and pursue events, partnerships, and communities where our buyers actually spend time
• Work toward a product‑led motion as self‑serve onboarding matures, laying the groundwork now
• Own the analytics: know what's working, what isn't, and why

What we're looking for

Someone who has done this before at an early‑stage B2B company, ideally vertical SaaS or a category that required market education, not just demand capture. You've built an inbound engine from near‑zero. You're comfortable being the only growth person in the room and don't need a team under you to be effective.

Other characteristics

• You're analytical without being paralyzed by data. You form hypotheses, run experiments, and kill things that don't work
• You understand that in a market Cassi is partly creating, education is the product. You have experience finding or creating new audiences
• You've worked with a founder‑led sales motion and know how to make marketing and sales feel like one machine

What this isn't

A role where you manage agencies and report on dashboards. There's no existing playbook to execute. If you need a fully built team and a defined channel strategy handed to you, this isn't the right fit.