Growth Marketing Lead — Build & Scale B2B SaaS

VentureFizz; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

VentureFizz is seeking a Growth Marketing Lead in the Boston area to build the marketing function from scratch. As the first dedicated marketing hire, you will design multi-channel demand generation engines and refine product positioning for complex operational buyers, partnering with sales leadership to equip SDRs and AEs with high-converting collateral.

You will own funnel metrics, run rapid experiments, and iterate on campaigns across digital, content, paid media, and events, shaping GTM

Qualifications

• 4–7+ years in B2B growth marketing or demand generation
• Proven track record building B2B SaaS growth funnels
• Ability to translate complex tech concepts for non-technical buyers
• Experience aligning with SDRs/Account Executives on outbound plays
• Fluency with marketing automation tools, AI tools, CRMs, web analytics
• Hands-on mindset with rapid experiment execution

Responsibilities

• Build multi-channel demand generation campaigns across digital, content, paid media, and events to build a qualified pipeline
• Enable sales with pitch decks, case studies, competitive analysis, and qualification frameworks
• Define, track, and report core growth metrics to optimize ROI
• Oversee brand messaging, customer stories, landing pages, and lead-nurture workflows

Skills

Growth marketing

Demand generation

Product marketing

Sales enablement

Analytics

Experimentation

Tools

Marketing Automation

CRM (Salesforce)

Web analytics

Job description

VentureFizz is seeking a Growth Marketing Lead in the Boston area to build the marketing function from scratch. As the first dedicated marketing hire, you will design multi-channel demand generation engines and refine product positioning for complex operational buyers, partnering with sales leadership to equip SDRs and AEs with high-converting collateral.

You will own funnel metrics, run rapid experiments, and iterate on campaigns across digital, content, paid media, and events, shaping GTM