Founding Growth Marketing Lead

getbasis.ai; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

PTO & holidays

Meal stipends

401(k)

Job summary

Basis is seeking a founding growth marketing manager to build a one-to-many engine for in-house finance teams. Our agents already operate inside the world's largest accounting firms, with in-house finance as the next market.

You’ll own programmatic growth across paid search, paid social, lifecycle, the website, influencers, and new channels. You’ll collaborate with Head of Content on SEO and AEO, video, and newsletters, turning narratives into distribution, conversion, and pipeline.

Qualifications

• 5-8 years in growth marketing, ideally at a high-growth software, AI, fintech, or technical product company.
• Track record of paid search and paid social programs that moved qualified pipeline, CAC, payback, or LTV to CAC.
• Command of performance numbers and ability to explain changes and decisions.

Responsibilities

• Own programmatic growth across paid search, paid social, lifecycle, and website.
• Collaborate with Head of Content on SEO and AEO, video, and newsletters.
• Turn narratives into distribution, conversion, and pipeline.
• Set up tooling, automate workflows, and launch campaigns.
• Leverage AI, CRM, and lean stack to create leverage for the team.
• Work with Marketing Ops, Sales, and Design across teams.

Skills

Growth marketing

Paid search

Paid social

Lifecycle marketing

Website optimization

Analytics

Tools

Clay

CRM

AI tooling

Job description

Basis is seeking a founding growth marketing manager to build a one-to-many engine for in-house finance teams. Our agents already operate inside the world's largest accounting firms, with in-house finance as the next market.

You’ll own programmatic growth across paid search, paid social, lifecycle, the website, influencers, and new channels. You’ll collaborate with Head of Content on SEO and AEO, video, and newsletters, turning narratives into distribution, conversion, and pipeline.