Founding Demand Gen Marketer — Build Our Growth Engine

dili; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Dili is seeking its founding Demand Gen Marketer in New York City, with a hybrid setup requiring four days in the office. The role is autonomous, focusing on building and scaling a pipeline engine that spans multiple channels and assets.

You will own campaigns from strategy through measurement, collaborating with the CEO and sales, product, customer success, and engineering to deeply understand customers and drive growth. Remote consideration for exceptional candidates.

Qualifications

• 3+ years of experience in B2B demand generation or growth marketing.
• Experience owning campaigns that generated measurable pipeline and revenue.
• Hands-on experience with HubSpot and modern marketing analytics.
• Experience running paid acquisition across channels such as Google Ads and LinkedIn Ads.
• Strong understanding of conversion funnels, attribution, experimentation, and campaign measurement.
• Excellent writing skills with the ability to turn customer insights into compelling marketing content.
• Comfortable creating marketing assets independently using tools like Canva, Figma, or similar platforms.
• Highly organized with the ability to manage multiple projects simultaneously.
• Curious, resourceful, and comfortable figuring things out without waiting for direction.
• Comfortable working in an early-stage startup where priorities evolve quickly.

Responsibilities

• Own Dili’s demand generation strategy from end to end.
• Build campaigns across paid search, LinkedIn, email, content, SEO, webinars, events, partnerships, and other acquisition channels.
• Create landing pages, campaigns, ads, emails, case studies, customer stories, and other marketing assets yourself, or work with contractors and partners when appropriate.
• Own HubSpot, marketing automation, attribution, and reporting.
• Continuously test messaging, positioning, creative, audiences, offers, and conversion funnels.
• Partner closely with sales to improve lead quality, conversion rates, and pipeline generation.
• Analyze campaign performance and make data-driven decisions about where to invest.
• Use AI tools extensively to automate repetitive work, accelerate content creation, improve personalization, analyze performance, and increase overall marketing velocity.
• Help shape Dili’s brand and go-to-market strategy as we expand into new products and markets.

Skills

Demand generation

B2B marketing

Campaign measurement

Content creation

Analytics

Writing skills

Project management

Tools

HubSpot

Canva

Figma

Google Analytics

SEO tools

Job description

Dili is seeking its founding Demand Gen Marketer in New York City, with a hybrid setup requiring four days in the office. The role is autonomous, focusing on building and scaling a pipeline engine that spans multiple channels and assets.

You will own campaigns from strategy through measurement, collaborating with the CEO and sales, product, customer success, and engineering to deeply understand customers and drive growth. Remote consideration for exceptional candidates.