Food Service Growth Lead (Channel & Partnerships)

EVERY™; San Francisco (CA); On-site; USD 173,000 - 215,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Stock options

Weekly catered lunches

Flexible PTO

Free parking

Gym access

Job summary

EVERY™ is hiring an Associate Director of Food Service to build the channel from the ground up, reporting to the Chief Revenue Officer. You’ll define the strategy, open doors with brokers and distributors, and spend significant time with operators to shape offerings and drive adoption.

You will lead tastings, menu ideation sessions, and trials, converting them into recurring orders while managing pipeline, forecast, and budget.

Qualifications

• 8+ years of food service sales or commercial experience.
• 3+ years owning a food service channel or national accounts.
• Active network with brokers, distributors, GPOs, and chain operators.
• Understanding distributor and broker economics, pricing, line reviews, pull-through, trade spend.
• Experience selling to culinary and purchasing decision-makers; running tastings or menu ideation with chefs.
• Entrepreneurial and hands-on: build or relaunch a channel alone.
• Strong business acumen: build channel plan, P&L, forecast, investment case.
• Excellent communication, negotiation, and relationship-building skills.

Responsibilities

• Define the food service go-to-market and target segments, pricing, and annual channel plan.
• Onboard and manage partners: brokers, distributors, and GPOs; drive pull-through and listings.
• Open doors with chain/multi-unit operators; lead tastings, menu ideation, and trials.
• Spend significant time with operators to gather feedback on performance and workflow.
• Translate operator needs into product formats, pack sizes, and documentation.
• Forecast, budget, and track channel performance; report to CRO and leadership.
• Build the business case for hiring, marketing, sampling, and budget.
• Represent EVERY at industry events and train broker/distributor teams.
• Collaborate with Marketing, Supply Chain, Quality/Regulatory, and Finance.

Skills

Food service sales

National accounts ownership

Broker & distributor network

Distributor economics

Culinary/purchasing selling

Entrepreneurial mindset

Business acumen (P&L, forecast)

Strong communication

CRM experience (HubSpot)

Willingness to travel

Education

Bachelor's degree in Business/Hospitality/Culinary/Food Science

Tools

HubSpot CRM

Job description

EVERY™ is hiring an Associate Director of Food Service to build the channel from the ground up, reporting to the Chief Revenue Officer. You’ll define the strategy, open doors with brokers and distributors, and spend significant time with operators to shape offerings and drive adoption.

You will lead tastings, menu ideation sessions, and trials, converting them into recurring orders while managing pipeline, forecast, and budget.