Food Service Channel Lead: Growth & Partnerships

EVERY Co.; San Francisco (CA); On-site; USD 173,000 - 215,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k matching

Stock options

Weekly catered lunches

Flexible PTO

Job summary

EVERY Co. is seeking a senior Food Service Channel Lead to build and execute EVERY's food service go-to-market strategy.

You will manage partners such as brokers, distributors, and GPOs, drive opportunities with national accounts, and lead tastings and menu ideation sessions with culinary teams. The role requires 8+ years in food service sales, a strong network, and the ability to operate as a one-person channel leader while shaping strategy and execution.

Qualifications

• 8+ years of food service sales or commercial experience, including owning a food service channel or national accounts.
• Demonstrated track record of growing food service revenue with quantifiable results.
• Active network with food service brokers, distributors, GPOs, and chain operators.
• Deep understanding of distributor/broker economics, pricing, line reviews, pull-through, and trade spend.
• Experience selling to culinary and purchasing decision-makers; comfortable leading tastings with chefs.
• Entrepreneurial, hands-on, and capable of leading a channel as a one-person team.
• Strong business acumen: channel plan, P&L, forecast, investment case.
• Exceptional communication, negotiation, and relationship-building skills.
• CRM experience (HubSpot).
• Willingness to travel extensively (~50%).
• Bachelor's in Business, Hospitality, Culinary, Food Science, or related field, or equivalent.
• Authorized to work in the United States.

Responsibilities

• Define EVERY's food service go-to-market and target segments.
• Onboard and manage partners: brokers, distributors, GPOs, and platforms.
• Open doors with chains and multi-unit operators, lead tastings and menu ideation sessions.
• Spend time in kitchens to gather feedback and shape product-market fit.
• Collaborate with R&D and Product to tailor formats, pack sizes, and docs.
• Forecast, budget, and report progress to leadership.
• Build the business case for the channel, including headcount and spend.
• Represent EVERY at industry events and train broker/distributor teams.
• Collaborate cross-functionally with Marketing, Supply Chain, Quality/Regulatory, Finance.

Skills

Food service sales

Channel leadership

Networking with distributors

Pricing and trade spend

Tasting/menu ideation

P&L forecasting

Negotiation

Communication

CRM (HubSpot)

Travel 50%

Education

Bachelor's degree or equivalent

Tools

HubSpot

Job description

EVERY Co. is seeking a senior Food Service Channel Lead to build and execute EVERY's food service go-to-market strategy.

You will manage partners such as brokers, distributors, and GPOs, drive opportunities with national accounts, and lead tastings and menu ideation sessions with culinary teams. The role requires 8+ years in food service sales, a strong network, and the ability to operate as a one-person channel leader while shaping strategy and execution.