Fleet & Commercial Sales Lead

Jack Madden Ford; Norwood (MA); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Jack Madden Ford is seeking an experienced Automotive Sales Manager focused on Commercial & Fleet to lead our sales team and grow relationships with business customers in the Norwood area. You will drive both showroom and outside sales activities to secure repeat fleet opportunities and build long-term accounts.

The role emphasizes leadership, pipeline accountability, and hands-on management of the sales process, from prospecting to delivery, with strong collaboration across finance, service,

Qualifications

• Automotive sales management experience with a proven track record.
• Experience selling to commercial or fleet customers preferred; Ford experience a plus.
• Confidence in desking deals, managing a sales pipeline, and using CRM tools.

Responsibilities

• Coach, develop, and hold salespeople accountable for prospecting, follow-up, customer experience, and results.
• Lead sales meetings, review the pipeline, and set clear goals for sales volume, profitability, and customer retention.
• Desk deals, appraise trades with the appropriate team, support negotiations, and help close business professionally.
• Maintain consistent CRM use and a disciplined process from the first inquiry through delivery and follow‑up.
• Coordinate inventory sourcing, factory orders, upfit timelines, and deliveries, keeping customers informed throughout the process.

Skills

Automotive sales management

Commercial/fleet sales

Desking deals

CRM usage

Account development

Customer relationship

Tools

CRM software

Job description

Automotive Sales Manager – Commercial & Fleet Focus

About Us

Our Ford dealership has been family owned for over 70 years. We believe you can build a successful career in automotive retail and still have time for life outside the dealership. We’re looking for a hands-on Sales Manager who shares that outlook and can lead our sales team while growing relationships with commercial and fleet customers.

About the Role

This is a sales management role that will require you to work with our team to help generate business in the showroom and outside the showroom as well.

The right person combines strong automotive sales management skills with a relationship-driven approach to business development. You understand that a commercial customer may be buying one work truck today and planning a fleet replacement next year. Your job is to earn both opportunities.

Key Responsibilities

Sales Leadership

• Coach, develop, and hold salespeople accountable for prospecting, follow-up, customer experience, and results.
• Lead sales meetings, review the pipeline, and set clear goals for sales volume, profitability, and customer retention.
• Desk deals, appraise trades with the appropriate team, support negotiations, and help close business professionally.
• Maintain consistent CRM use and a disciplined process from the first inquiry through delivery and follow-up.

Commercial and Fleet Business Development

• Build new relationships through outbound prospecting, business visits, referrals, and local networking.
• Develop repeat business with existing commercial accounts and stay engaged as their vehicle needs change.
• Understand each customer’s business, budget, workload, towing and payload needs, and operating requirements.
• Guide customers toward appropriate Ford trucks, vans, configurations, and upfits in coordination with dealership and upfit partners.
• Build account plans around replacement cycles, business growth, and future vehicle requirements.

Customer Experience and Coordination

• Coordinate inventory sourcing, factory orders, upfit timelines, and deliveries, keeping customers informed throughout the process.
• Work closely with finance, service, and parts to create a smooth purchase and ownership experience.
• Help commercial customers plan around vehicle downtime and connect them with the right service support.
• Track account activity, sales opportunities, and customer feedback to strengthen long-term relationships.

Qualifications

• Automotive sales management experience with a record of developing people and delivering results.
• Commercial or fleet sales experience strongly preferred; Ford experience is a plus.
• Confidence in desking deals, managing a sales pipeline, and using CRM tools to drive accountability.
• The initiative to develop business beyond showroom traffic and incoming leads.
• Strong communication, organization, follow-through, and practical problem-solving skills.
• A professional, customer-first approach and a genuine interest in helping local businesses succeed.

Why Join Us?

Join a family-owned Ford dealership with more than 70 years of history and a culture that values work-life balance. This is an opportunity to lead a team, build a strong commercial customer base, and make a meaningful contribution to the store’s continued success.