Fitness Director: Lead PT Sales & Team Growth

Workout Anytime; Lynchburg (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

Workout Anytime in Lynchburg, VA is seeking a Fitness Director to lead the Personal Training department, drive recurring training revenue, and deliver exceptional member experiences. You will build a high-performing team of trainers, conduct Success Sessions, coach on sales, and ensure the department meets performance goals while maintaining strong compliance and client records.

This full-time leadership role requires energy for mornings, evenings, and weekends, with opportunities for

Qualifications

• Minimum of 2 years of experience in personal training sales, fitness management, or a related leadership role.
• Proven ability to achieve and exceed sales goals.
• Experience leading, coaching, or mentoring fitness professionals.
• Strong communication, organizational, and relationship-building skills.
• Current nationally recognized Personal Training certification (or ability to obtain within company guidelines).
• CPR/AED Certification.

Responsibilities

• Lead Personal Training sales and drive recurring revenue.
• Conduct Success Sessions and tailor training plans for members.
• Recruit, coach, and develop Personal Trainers.
• Ensure accurate client records and department reporting.
• Oversee scheduling and department operations.
• Maintain compliance with safety standards and company policies.

Job description

Workout Anytime in Lynchburg, VA is seeking a Fitness Director to lead the Personal Training department, drive recurring training revenue, and deliver exceptional member experiences. You will build a high-performing team of trainers, conduct Success Sessions, coach on sales, and ensure the department meets performance goals while maintaining strong compliance and client records.

This full-time leadership role requires energy for mornings, evenings, and weekends, with opportunities for