Fitness Director: Lead Personal Training & Revenue Growth

Workout Anytime Franchising Systems, LLC; Destin (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Workout Anytime is seeking a Fitness Director to lead the Personal Training department and drive member results, sales, and growth. This leadership role focuses on Success Sessions, client conversion, and building a high-performing team of Personal Trainers.

The ideal candidate combines fitness expertise with strong leadership, sales ability, and a commitment to helping members achieve lasting results. A flexible, full-time schedule and ongoing development opportunities are available.

Qualifications

• Minimum of 2 years of experience in personal training sales, fitness management, or a related leadership role.
• Proven ability to achieve and exceed sales goals.
• Experience leading, coaching, or mentoring fitness professionals.
• Strong communication, organizational, and relationship-building skills.
• Current nationally recognized Personal Training certification (or ability to obtain within company guidelines).
• CPR/AED Certification.

Responsibilities

• Conduct complimentary Success Sessions with new and existing members.
• Build relationships with members by identifying fitness goals and recommending personalized training solutions.
• Deliver a world-class onboarding experience that increases member engagement and retention.
• Consistently follow up with prospective and existing personal training clients.
• Generate new recurring personal training memberships through consultative selling.
• Achieve and exceed monthly personal training sales goals.
• Execute sales strategies that contribute to overall club revenue growth.
• Monitor cancellations, freezes, and retention while implementing strategies to improve member longevity.
• Recruit, interview, onboard, and develop Personal Trainers.
• Coach trainers on sales, service, and session delivery to maximize department performance.
• Conduct regular performance reviews and ongoing coaching sessions.
• Foster a positive, accountable, and results-oriented team culture.
• Maintain accurate client records and department reporting.
• Participate in all required meetings, training sessions, and continuing education.
• Ensure company policies, safety standards, and operational procedures are consistently followed.
• Assist with department scheduling, staffing, and overall operational excellence.

Skills

Personal training sales

Fitness management

Leadership

Communication

Organizational skills

Relationship-building

Education

Nationally recognized Personal Training certification

Bachelor's degree in Exercise Science, Kinesiology, Sports Management, Business, or related field

CPR/AED Certification

Job description

Workout Anytime is seeking a Fitness Director to lead the Personal Training department and drive member results, sales, and growth. This leadership role focuses on Success Sessions, client conversion, and building a high-performing team of Personal Trainers.

The ideal candidate combines fitness expertise with strong leadership, sales ability, and a commitment to helping members achieve lasting results. A flexible, full-time schedule and ongoing development opportunities are available.