Fitness Director — Lead Personal Training Growth & Revenue

Workout Anytime; Spring Hill (TN); On-site; USD 85,000 - 120,000; Full time

Job summary

Workout Anytime is seeking a Fitness Director to lead the Personal Training department, drive recurring revenue, and create exceptional member experiences. The role emphasizes sales-driven leadership, Success Sessions, and developing a high-performing trainer team.

The ideal candidate combines passion for fitness with strong leadership, sales skills, and a commitment to member results, with responsibilities spanning coaching, operations, and revenue growth.

Qualifications

• Minimum of 2 years of experience in personal training sales, fitness management, or a related leadership role.
• Proven ability to achieve and exceed sales goals.
• Experience leading, coaching, or mentoring fitness professionals.
• Strong communication, organizational, and relationship-building skills.
• Current nationally recognized Personal Training certification (or ability to obtain within company guidelines).
• CPR/AED Certification.

Responsibilities

• Lead the Personal Training department to deliver exceptional member experiences and drive recurring training revenue.
• Conduct Success Sessions with members and convert to personal training clients.
• Recruit, onboard, and develop Personal Trainers; coach on sales, service, and session delivery.
• Maintain department records, reporting, and scheduling; ensure policies and safety standards are followed.

Skills

Personal training sales

Fitness management

Leadership

Communication

Relationship building

Education

Bachelor's degree in Exercise Science / Kinesiology / Sports Management / Business or related field

Job description

Workout Anytime is seeking a Fitness Director to lead the Personal Training department, drive recurring revenue, and create exceptional member experiences. The role emphasizes sales-driven leadership, Success Sessions, and developing a high-performing trainer team.

The ideal candidate combines passion for fitness with strong leadership, sales skills, and a commitment to member results, with responsibilities spanning coaching, operations, and revenue growth.