Fire Arm Training Sales and Enrollment Coach

United Defense Tactical; Glendale, Northern (AZ, KY); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Dental insurance

Employee discounts

Health insurance

Paid time off

Training & development

Ongoing firearms and simulatorTraining

Job summary

United Defense Tactical in Glendale, AZ, seeks an Enrollment Coach with firearms experience to drive memberships and training programs. This is a sales-focused role requiring strong communication, follow-up, and closing skills to convert leads into enrollments.

You’ll conduct introductions, tours, and simulator demonstrations, then guide prospects to select suitable membership options while maintaining a robust pipeline and meeting sales goals.

Qualifications

• Proven sales experience with a track record of closing deals.
• Firearms, shooting, or personal defense experience.
• Strong communication and relationship-building skills.
• Comfortable making calls, texting, emailing, and managing a lead pipeline.
• Self-motivated and able to meet sales numbers.
• Willingness to work evenings and weekends.
• Military, law enforcement, or security experience is a plus but not required.

Responsibilities

• Conduct ~90-minute intro appointments, facility tours, and simulator demonstrations.
• Understand prospects' goals and connect programs to them.
• Present membership options, handle objections, and close sales.
• Follow up with new leads, no-shows, and prior prospects.
• Communicate with prospects by phone, text, and email.
• Manage leads, notes, appointments, and follow-ups in CRM.
• Meet individual sales and enrollment goals.

Skills

Sales experience

Closing

Firearms experience

Communication skills

Lead follow-up

Organized

Accountability for numbers

Evening/weekend availability

Tools

ClubReady

GoHighLevel

Job description

Benefits

• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Training & development

Enrollment Coach – United Defense Tactical | Glendale, AZ

United Defense Tactical in Glendale is looking for an experienced salesperson with firearms experience to join our team as an Enrollment Coach.

This is a sales position first. We need someone who enjoys talking to people, knows how to work a lead, follows up consistently, and is comfortable asking for the sale.

United Defense Tactical is not a traditional gun range. We are a membership-based training facility offering scenario-based simulator training, firearms instruction, self-defense, conditioning, and ongoing training designed to help everyday people become more confident and prepared.

What You'll Do

• Conduct approximately 90-minute introductory appointments, facility tours, and simulator demonstrations
• Get to know prospects, understand why they're interested in training, and connect our programs to their goals
• Present membership options, handle objections, and close sales
• Follow up consistently with new leads, no-shows, and previous prospects
• Communicate with prospects throughout the day by phone, text, and email
• Manage your leads, notes, appointments, and follow-ups in our CRM
• Meet individual sales and enrollment goals

Follow-up is a big part of this position. We're looking for someone who takes ownership of their pipeline and understands that many sales happen after the first conversation.

You don't stare at a lead in the CRM hoping they'll call you.

You reach out, build the relationship, and keep the conversation moving.

What We're Looking For

• Proven sales experience and a track record of closing
• Firearms, shooting, or personal defense experience
• Strong communication and relationship-building skills
• Comfortable making calls, texting, emailing, and working a lead pipeline
• Organized and consistent with follow-up
• Able to connect with both experienced shooters and people completely new to firearms
• Self-motivated and comfortable being accountable for your numbers
• Available to work evenings and weekends

Military, law enforcement, security, or professional firearms experience is a plus, but this is not an instructor position. We're looking for a salesperson who understands firearms.

Experience with ClubReady, GoHighLevel, or similar CRM systems is also a plus.

Compensation & Benefits

Base Pay + Uncapped Commission

Expected OTE: $75,000–$100,000+

• Health, Dental & Vision Insurance
• Employee discounts
• Paid training
• Ongoing firearms and simulator training
• Opportunity to grow with our Glendale location

Schedule

Full-Time

Monday–Friday: 8:00 AM–8:00 PM

Saturday–Sunday: 8:00 AM–5:00 PM

Evening and weekend availability is required.

Interested?

Our members come from all backgrounds. Some are experienced shooters and others are brand new. They're here because they want to become more confident and capable of protecting themselves and the people they care about.

We're looking for someone who can connect with those people, believe in what we offer, and earn their business.