Tactical Training Sales and Enrollment Coach

United Defense Tactical Atlanta; Glendale (AZ); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Employee discounts

Training & development

Opportunity for advancement

Competitive salary

Job summary

United Defense Tactical in Glendale, AZ is seeking an Enrollment Coach to guide civilians, professionals, and first responders into tactical training memberships. You’ll lead high-energy 90-minute demos, explain programs, and help prospects choose the right plan.

This role rewards performance with base pay plus uncapped commissions, paid training, and benefits. A background in firearms training or tactical operations and strong sales skills help you thrive in our mission-driven environment.

Qualifications

• Experience in firearms or personal defense training is preferred.
• Proven sales experience in recruiting or public-facing roles.
• Excellent communication, trust-building, and decision-guiding abilities.
• Highly organized, self-driven, and team-oriented.

Responsibilities

• Host demos: lead training tours, guide simulations, and close with a membership pitch.
• Follow up with leads via phone, email, or in person; don’t wait for them to come to you.
• Close the deal: identify needs, handle objections, and guide enrollment and onboarding.
• Track progress in the CRM to manage pipeline and follow-ups.
• Hit enrollment goals while supporting team success and high standards.

Skills

Sales experience

Public-facing roles

Communication skills

Organized and self-driven

Tools

CRM (ClubReady, Go Highlevel)

Job description

Benefits

• Competitive salary
• Employee discounts
• Health insurance
• Opportunity for advancement
• Training & development

Enrollment Coach – United Defense Tactical | Glendale, AZ

Are you a former military or law enforcement professional—or a civilian with a strong background in firearms and tactical training—who thrives in fast-paced, mission-driven environments? Do you have excellent communication skills and the ability to close a deal with confidence and integrity?

If you're looking for your next team—THIS IS IT! At United Defense Tactical (UDT), we don’t sell gym memberships—we deliver confidence, preparedness, and real-world skills through cutting-edge simulator-based training. Our Enrollment Coaches are the first step in that journey, guiding civilians, professionals, and first responders into tactical training memberships that empower them—and build safer communities.

Why This Role Matters

As an Enrollment Coach, you’re not just selling a product—you’re enrolling people in a lifestyle of readiness and accountability. Your background in tactical operations, leadership, or firearms gives you the credibility to connect with our community and help them understand the value of consistent, scenario-based training.

What You’ll Get

• Base Pay + Uncapped Commission Realistic earnings: $75K–$100K OTE (Top performers exceed this with uncapped commissions)
• Health, Dental & Vision Insurance
• Employee Discounts on merchandise and membership
• Paid Training in firearms safety, tactics, and simulator systems
• A Mission You Can Believe In — train with purpose and help others do the same

Schedule

• Full-Time
• Must be available for evenings, weekends, and peak demand
• Facility Hours: Mon–Fri: 8:00 am–8:00 pm | Sat–Sun: 8:00 am–5:00 pm

Your Mission

You’ll lead prospective members through high-intensity 90-minute demo sessions, giving them an unforgettable introduction to our training programs, simulator systems, and membership options. Using your tactical credibility and sales instincts, you\'ll help them say yes to taking control of their safety and skills.

What You’ll Do

• Host Demos: Lead training tours, guide them through simulations, and close with a tailored membership pitch
• Follow Up Like a Pro: Reach out to leads via phone, email, or in-person—don’t wait for them to come to you
• Close the Deal: Identify needs, handle objections, and walk prospects through sign-up and onboarding
• Track Progress: Use our CRM (Club Ready) to manage your pipeline and follow-ups
• Own Your Numbers: Hit individual enrollment goals while supporting team success and high standards

Must-Haves

Who We’re Looking For

• Firearms or personal defense training experience
• Strong track record in sales, recruiting, or public-facing roles
• Ability to earn trust, communicate clearly, and lead prospects to a decision
• Highly organized, self-driven, and team-oriented
• Excellent at handling objections, building rapport, and working independently
• Comfortable working in a structured, high-accountability culture

Bonus Points

• Prior military, law enforcement, or tactical background
• Familiarity with CRM tools (ClubReady, Go Highlevel)
• Local connections in first responder/military/veteran/security communities

About United Defense Tactical

United Defense Tactical is a premier membership-based tactical training facility, combining reality-based simulation systems with ongoing structured training for civilians, professionals, and first responders. We serve those who want to be prepared—not paranoid—and offer a curriculum that builds real skill over time.

Our Mission

Empower people through consistent, affordable tactical training.

Our Core Values

• Make it happen—no excuses
• Lead with integrity, respect, and service
• Operate at a world-class standard
• Stay prepared, stay sharp
• Empower through education and execution