Fintech Marketing Analytics Director

South Florida Recruiters, Inc.; Miami (FL); On-site; USD 140,000 - 230,000; Full time

Job summary

South Florida Recruiters, Inc. is seeking a Director of Marketing Analytics for a leading fintech company in Miami. The role directs analytics strategy, oversees a team of analysts and data scientists, and partners with the CEO to optimize marketing performance.

You will drive advanced modeling, attribution, MMM, and LTV initiatives to improve acquisition costs and ROI across Google Ads, Meta, and other channels.

Qualifications

• Bachelor's degree in a quantitative or analytical field.
• 8+ years of marketing analytics or data science experience, including 2+ years in a leadership role.
• Experience in fintech, lending, insurance, or financial services sectors.
• Strong experience with digital marketing analytics, particularly Google Ads and Meta.

Responsibilities

• Lead the company's marketing analytics strategy and oversee a team of analysts and data scientists.
• Analyze digital advertising performance across Google, Meta, and other marketing channels to maximize return on investment.
• Develop advanced analytical and predictive models to improve marketing spending, lead quality, and customer acquisition.
• Evaluate the entire customer journey, from initial advertising through financing approval and funding.
• Identify opportunities to improve lead conversion rates, customer acquisition costs, and overall profitability.
• Oversee marketing data tracking, reporting, and measurement systems.
• Partner with the CEO and senior leadership to provide data-driven recommendations on marketing strategies and budgets.

Skills

Marketing analytics

Data science

SQL

Python

Digital advertising

Attribution modeling

MMM modeling

LTV modeling

AI in marketing

Education

Bachelor's degree in quantitative field

Tools

GA4

AWS

dbt

Job description

South Florida Recruiters, Inc. is seeking a Director of Marketing Analytics for a leading fintech company in Miami. The role directs analytics strategy, oversees a team of analysts and data scientists, and partners with the CEO to optimize marketing performance.

You will drive advanced modeling, attribution, MMM, and LTV initiatives to improve acquisition costs and ROI across Google Ads, Meta, and other channels.