Director of Marketing Analytics

South Florida Recruiters, Inc.; Miami (FL); In loco; USD 140.000 - 230.000; Tempo pieno

Descrizione del lavoro

South Florida Recruiters, Inc. is seeking a Director of Marketing Analytics for a leading fintech company in Miami. The role directs analytics strategy, oversees a team of analysts and data scientists, and partners with the CEO to optimize marketing performance.

You will drive advanced modeling, attribution, MMM, and LTV initiatives to improve acquisition costs and ROI across Google Ads, Meta, and other channels.

Competenze

• Bachelor's degree in a quantitative or analytical field.
• 8+ years of marketing analytics or data science experience, including 2+ years in a leadership role.
• Experience in fintech, lending, insurance, or financial services sectors.
• Strong experience with digital marketing analytics, particularly Google Ads and Meta.

Mansioni

• Lead the company's marketing analytics strategy and oversee a team of analysts and data scientists.
• Analyze digital advertising performance across Google, Meta, and other marketing channels to maximize return on investment.
• Develop advanced analytical and predictive models to improve marketing spending, lead quality, and customer acquisition.
• Evaluate the entire customer journey, from initial advertising through financing approval and funding.
• Identify opportunities to improve lead conversion rates, customer acquisition costs, and overall profitability.
• Oversee marketing data tracking, reporting, and measurement systems.
• Partner with the CEO and senior leadership to provide data-driven recommendations on marketing strategies and budgets.

Conoscenze

Marketing analytics

Data science

SQL

Python

Digital advertising

Attribution modeling

MMM modeling

LTV modeling

AI in marketing

Formazione

Bachelor's degree in quantitative field

Strumenti

GA4

AWS

dbt

Descrizione del lavoro

Our client, a leading and growing Fintech company based in Miami, is seeking an experienced Director of Marketing Analytics to lead its marketing analytics and data science initiatives.

This is a highly visible leadership opportunity working closely with the CEO and executive team. The ideal candidate will use data, technology, and advanced analytics to improve marketing performance, maximize advertising ROI, and drive business growth.

Key Responsibilities:

• Lead the company's marketing analytics strategy and oversee a team of analysts and data scientists.
• Analyze digital advertising performance across Google, Meta, and other marketing channels to maximize return on investment.
• Develop advanced analytical and predictive models to improve marketing spending, lead quality, and customer acquisition.
• Evaluate the entire customer journey, from initial advertising through financing approval and funding
• Identify opportunities to improve lead conversion rates, customer acquisition costs, and overall profitability.
• Oversee marketing data tracking, reporting, and measurement systems.
• Partner with the CEO and senior leadership to provide data-driven recommendations on marketing strategies and budgets.

Requirements:

• Bachelor's degree in a quantitative or analytical field.
• 8+ years of marketing analytics or data science experience, including 2+ years in a leadership role.
• Experience in the fintech, lending, insurance, or financial services sectors.
• Strong experience with digital marketing analytics, particularly Google Ads and Meta.
• Knowledge of marketing attribution, Marketing Mix Modeling (MMM), and predictive analytics.
• Strong technical skills in SQL and Python.
• Experience with incrementality testing, customer lifetime value modeling, and advanced marketing analytics.
• Familiarity with GA4, AWS, dbt, and customer data platforms.
• Knowledge of AI applications in marketing analytics.
• Experience building marketing measurement and reporting systems.