Head of Marketing Analytics & AI-Driven Growth

One Park Financial; Miami (FL); Sur place; USD 140 000 - 210 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental & Vision insurance

401k with match

ID protection

Life insurance

Generous PTO & holidays

Résumé du poste

One Park Financial is seeking a seasoned head of marketing analytics to own measurement and data science end-to-end. You will drive multi-touch attribution, ROAS by channel, and budget-led optimization across Meta, Google, and TikTok.

You’ll build the measurement stack with taxonomy, governance, and a data platform in collaboration with engineering. You will lead a team of data scientists and analysts, partnering with marketing and growth leadership to deliver actionable insights and scalable

Qualifications

• 8+ years in marketing analytics or growth analytics.
• Experience leading analysts or data scientists.

Responsabilités

• Set the marketing analytics agenda from measurement to advanced modeling.
• Own attribution end-to-end across paid channels.
• Lead MMM, incrementality and geo-lift testing to prove causality.
• Direct predictive lead-value and lifetime-value modeling.
• Shape measurement foundation with taxonomy, governance, and data models.
• Present insights to executives with clear visuals and storytelling.

Connaissances

Marketing analytics

Paid digital optimization

SQL

Python

Executive communication

Data platform knowledge

AI / LLM tooling

Formation

Bachelor's or Master's in quantitative field

Outils

Meta Conversions API

Google Enhanced Conversions

MMM (Media Mix Modeling)

UTM governance

CDP (Customer Data Platform)

dbt

AWS

Segment / Hightouch

Description du poste

One Park Financial is seeking a seasoned head of marketing analytics to own measurement and data science end-to-end. You will drive multi-touch attribution, ROAS by channel, and budget-led optimization across Meta, Google, and TikTok.

You’ll build the measurement stack with taxonomy, governance, and a data platform in collaboration with engineering. You will lead a team of data scientists and analysts, partnering with marketing and growth leadership to deliver actionable insights and scalable