Financial Analyst, GTM

Bazeta; United States; Hybrid; USD 85,000 - 125,000; Full time

Job summary

Webflow is seeking a Financial Analyst, GTM to partner with Sales, Marketing, and Customer Success to drive ARR growth. This remote-friendly, full-time role sits at the center of GTM decisions, turning data into actionable insights and executive-ready commentary.

You'll own the GTM expense plan, manage headcount planning, and unify ARR metrics across Salesforce and the data warehouse, enabling leadership to invest with confidence.

Qualifications

• BS/BA in Finance/Accounting/Economics or related field
• 3+ years of experience in FP&A, corporate finance, investment banking, consulting, or public accounting; SaaS or subscription business preferred
• Strong proficiency in Excel/Google Sheets; able to build models from raw data
• Experience with SaaS metrics (ARR, NRR, GRR, churn, renewals) and data sources like Salesforce
• Ability to partner with Sales, Marketing, and Customer Success and explain financial results to non-finance audiences
• Interest in AI tools and automation to improve forecasting and reporting

Responsibilities

• Own the GTM expense plan and forecast with headcount and non-headcount spend
• Manage GTM headcount planning and capacity, including hiring plans and attrition
• Improve planning workflows in Workday and Adaptive Planning and reduce manual tagging
• Own ARR/ATR single source of truth across Sales and Self-Serve models and validate data
• Run monthly churn, renewal, and write-off reviews with GTM partners and summarize implications
• Synthesize data from Salesforce, data warehouse, Workday, NetSuite into KPIs and narratives
• Collaborate across Finance, Accounting, Procurement, and GTM; automate recurring reporting with SQL, spreadsheets, and AI tools

Skills

Excel/Sheets

SQL

FP&A

SaaS metrics

Cross-functional collaboration

Education

BS/BA in Finance/Accounting/Economics

Tools

Salesforce

Workday

Adaptive Planning

Job description

JobFrom partner feed# Financial Analyst, GTMUnited States7 hours agoID 3931581Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: Webflow## DescriptionWebflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We’re looking for a Financial Analyst, GTM to serve as the primary finance partner to our Sales, Marketing, and Customer Success leadership. This is a high-visibility, high-impact role sitting right at the center of GTM decisions, helping leadership decide where to invest, improve productivity, and drive predictable ARR growth. About the role • Location: Remote-first (United States; BC & ON, Canada) • Full-time • Permanent • Exemption status: Exempt (US Only) • Reporting to the Director of Corporate Finance As a Financial Analyst, GTM, you’ll • Own the GTM expense plan and forecast, covering headcount and non-headcount spend, and turn it into executive-ready commentary for Sales, Marketing, and Customer Success leaders on variances, risks, and investment tradeoffs • Manage GTM headcount planning and capacity, including hiring plans, ratios such as quota-carrying reps to sales support, and attrition, and flag drift from targets before it affects the forecast • Reduce manual effort in planning by improving Workday and Adaptive Planning workflows, removing manual tagging, and setting materiality thresholds so non-headcount forecast updates focus on spend that moves the outlook • Own the single source of truth for ARR and ATR across our Sales and Self-Serve models, auditing the ARR in Salesforce and the data warehouse, documenting metric definitions, and resolving breaks with Revenue Operations, Data and/or Accounting • Run the monthly churn, renewal, and write-off review with GTM partners, preparing the analysis, root-cause commentary, and forecast implications leaders use to make decisions • Synthesize multi-source data from Salesforce, the data warehouse, Workday, and NetSuite into clear metrics, KPIs, and business narratives that inform GTM leadership decisions • Build working relationships across Finance, Accounting, Procurement, and GTM to drive alignment without formal authority, and automate recurring reporting with SQL, spreadsheets, and AI tools About you Requirements: • BS / BA college degree in Finance, Accounting, Economics, or a related field, or relevant experience • 3+ years of experience in FP&A, corporate finance, investment banking, consulting, or public accounting; experience in SaaS or a subscription business is preferred • Strong proficiency in Excel or Google Sheets, including building models from raw data You’ll thrive as a Financial Analyst, GTM if you: • Have a working understanding of SaaS metrics such as ARR, NRR, GRR, churn, and renewals, and can trace them back to source data in Salesforce and the data warehouse • Enjoy partnering with Sales, Marketing, and Customer Success leaders and can explain financial results in plain terms to non-finance audiences • Notice manual work and fix it, whether with SQL, spreadsheet automation, or AI tools • Bring accounting fluency, including accruals and the monthly close; a CPA and a Big 4 background is preferred • Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact Source: Jobspresso (https://jobspresso.co/job/financial-analyst-gtm/)This listing comes from a partner feed. Apply on the source website.