Financial Analyst, GTM

Webflow; United States; Remote; USD 112,000 - 135,000; Full time

Benefits offered by this job

Equity (RSUs)

Health coverage

Parental leave

Paid time off

Job summary

Webflow is seeking a Financial Analyst, GTM to serve as the primary finance partner to Sales, Marketing, and Customer Success leadership. This high-visibility role sits at the center of GTM decisions to invest, optimize productivity, and drive ARR growth.

Location: Remote-first (United States; Canada). The cash compensation is zone-based, with United States Zone A/B/C pay bands and Canada pay bands, plus eligibility for a company-wide bonus program.

Qualifications

• BS/BA in Finance, Accounting, Economics or related field.
• 3+ years of FP&A, corporate finance, investment banking, consulting, or public accounting.
• Strong proficiency in Excel or Google Sheets and building models.

Responsibilities

• Own the GTM expense plan and forecast and provide executive-ready commentary on variances and risks.
• Manage GTM headcount planning including hiring plans and attrition.
• Improve planning workflows in Workday and Adaptive Planning and reduce manual tagging.
• Own ARR/ATR single source of truth across Sales and Self-Serve models and audit data.
• Run monthly churn, renewal, and write-off reviews with GTM partners and forecast implications.
• Synthesize data from Salesforce, data warehouse, Workday, and NetSuite into KPIs and narratives.
• Build cross-functional relationships and automate recurring reporting with SQL and AI tools.

Skills

FP&A experience

Excel/Google Sheets

SaaS metrics knowledge

Education

BS / BA in Finance, Accounting, Economics

Tools

Salesforce

Workday

NetSuite

Data warehouse

Job description

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We're looking for a Financial Analyst, GTM to serve as the primary finance partner to our Sales, Marketing, and Customer Success leadership. This is a high-visibility, high-impact role sitting right at the center of GTM decisions, helping leadership decide where to invest, improve productivity, and drive predictable ARR growth.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)

• Full-time

• Permanent

• Exemption status: Exempt (US Only)

• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.

  • United States (all figures cited below are in USD and pertain to workers in the United States)

    • Zone A: $112,000 - $135,000

    • Zone B: $105,000 - $126,000

    • Zone C: $98,300 - $118,000

  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)

    • $123,000 - $147,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

• Reporting to the Director of Corporate Finance

As a Financial Analyst, GTM, you'll:

• Own the GTM expense plan and forecast, covering headcount and non-headcount spend, and turn it into executive-ready commentary for Sales, Marketing, and Customer Success leaders on variances, risks, and investment tradeoffs

• Manage GTM headcount planning and capacity, including hiring plans, ratios such as quota-carrying reps to sales support, and attrition, and flag drift from targets before it affects the forecast

• Reduce manual effort in planning by improving Workday and Adaptive Planning workflows, removing manual tagging, and setting materiality thresholds so non-headcount forecast updates focus on spend that moves the outlook

• Own the single source of truth for ARR and ATR across our Sales and Self-Serve models, auditing the ARR in Salesforce and the data warehouse, documenting metric definitions, and resolving breaks with Revenue Operations, Data and/or Accounting

• Run the monthly churn, renewal, and write-off review with GTM partners, preparing the analysis, root-cause commentary, and forecast implications leaders use to make decisions

• Synthesize multi-source data from Salesforce, the data warehouse, Workday, and NetSuite into clear metrics, KPIs, and business narratives that inform GTM leadership decisions

• Build working relationships across Finance, Accounting, Procurement, and GTM to drive alignment without formal authority, and automate recurring reporting with SQL, spreadsheets, and AI tools

About you:

Requirements:

• BS / BA college degree in Finance, Accounting, Economics, or a related field, or relevant experience

• 3+ years of experience in FP&A, corporate finance, investment banking, consulting, or public accounting; experience in SaaS or a subscription business is preferred

• Strong proficiency in Excel or Google Sheets, including building models from raw data

You'll thrive as a Financial Analyst, GTM if you:

• Have a working understanding of SaaS metrics such as ARR, NRR, GRR, churn, and renewals, and can trace them back to source data in Salesforce and the data warehouse

• Enjoy partnering with Sales, Marketing, and Customer Success leaders and can explain financial results in plain terms to non-finance audiences

• Notice manual work and fix it, whether with SQL, spreadsheet automation, or AI tools

• Bring accounting fluency, including accruals and the monthly close; a CPA and a Big 4 background is preferred

• Stay curious and open to growth - demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Our Core Behaviors

• Build lasting customer trust. We build trust by taking action that puts customer trust first.

• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.

• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.

• Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes - for each other, and for customers.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.

• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.

• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.

• Time off that’s actually