Field Sales Manager – Beverages & Local Market Activation

BERO; New York (NY); On-site; USD 70,000 - 95,000; Full time

Job summary

BERO is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within a New York territory. You will translate brand strategy into flawless execution, build strong relationships with retailers, chain partners, and distributor teams, and ensure distribution, visibility, and velocity across channels.

The role requires a highly driven self-starter who thrives in the field, is comfortable traveling locally, and can manage planograms, promotions, and

Qualifications

• 1–4+ years of beverage sales experience (beer, NA beer, wine, spirits, CPG, or related).
• Experience working in off-premise retail, chain accounts, and on-premise sales.
• Proven success growing accounts and executing programming across multiple channels.
• Strong communication and relationship-building skills.
• Highly organized, accountable, and comfortable working independently in the field.
• Ability to lift/move cases and POS materials as needed.
• Frequent local travel required.
• Proficient in Microsoft Office Suite & VIP reporting software.
• Passion for the non-alcoholic beverage movement.

Responsibilities

• Drive distribution, velocity, and visibility across off-premise and on-premise accounts.
• Build strong relationships with retailers, chain partners, and on-premise operators to secure new placements, expand shelf space, and deliver best-in-class execution.
• Partner with distributor sales reps and chain teams to ensure alignment on priorities and consistent execution of planograms, promotions, resets, and pricing/programming.
• Execute local market programs, merchandising standards, and account-level activations that bring the BERO brand to life.
• Conduct regular account visits and market rides to assess execution, identify new opportunities, and maintain BERO’s presence across the territory.
• Track and report sales performance, competitive insights, and account activity; maintain accurate CRM/SRS updates.
• Manage POS materials, inventory needs, and field assets to support impactful in-market execution.
• Share key market insights and performance trends with the Regional Sales Manager to support strategy and growth planning.

Skills

Beverage sales

Channel management

Relationship building

Sales reporting

Field sales

Travel readiness

Tools

Microsoft Office Suite

VIP reporting software

Job description

BERO is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within a New York territory. You will translate brand strategy into flawless execution, build strong relationships with retailers, chain partners, and distributor teams, and ensure distribution, visibility, and velocity across channels.

The role requires a highly driven self-starter who thrives in the field, is comfortable traveling locally, and can manage planograms, promotions, and