Remote Area Sales Lead - NY Metro Beverage Growth

IuVe; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Job summary

ROAR Organic is seeking an Area Sales Manager to lead grocery accounts across the New York Metro region from a remote base. You will drive distribution, implementation of promos, and account plans to grow topline revenue for a fast-growing hydration brand.

Reporting to the Director of Sales—East, you will leverage data (IRI/SPINS) and strategic trade spends, travel as needed, and build strong retailer partnerships across regional and national outlets.

Qualifications

• Minimum 2 years of CPG sales experience.
• Strong understanding of the beverage and grocery landscape, including retailers and distributors.
• Experience executing sales planning initiatives.
• Creative, solutions-oriented problem solver with a strong sense of ownership and accountability.
• Thrives in a hands-on, fast-paced, entrepreneurial environment.
• Proficient in Microsoft Excel and PowerPoint; experience with syndicated data tools (SPINS, IRI) preferred.
• Ability to travel extensively as needed.
• Ability to stand and walk for extended periods.
• Must be authorized to work in the U.S. without current or future sponsorship.

Responsibilities

• Deliver against Annual Operating Plan targets, including gross/net sales and trade spend objectives.
• Grow distribution and topline revenue with a focus on regional and independent retailers.
• Execute customer sales strategies, promotional calendars, and account plans.
• Leverage distributer incentive programs and independent retailer promotional opportunities to drive sales.
• Conduct weekly route rides with distributor sales representatives to support execution and identify growth opportunities.
• Develop and own a field execution strategy based on weekly trend reports, promotional planners, and merchandising opportunities.
• Manage and execute trade spend programs to drive profitable growth and promotional effectiveness.
• Leverage syndicated data (IRI, SPINS) to communicate compelling, retailer-specific presentations.
• Track, measure, and analyze performance metrics, including ROI.
• Represent the brand at regional and national trade shows, customer meetings, and industry events.

Skills

CPG sales

Bev & Grocery

Sales planning

Excel & PowerPoint

Syndicated data tools

Travel readiness

Presentation & negotiation

Team coordination

Proactive mindset

Tools

SPINS

IRI

Job description

ROAR Organic is seeking an Area Sales Manager to lead grocery accounts across the New York Metro region from a remote base. You will drive distribution, implementation of promos, and account plans to grow topline revenue for a fast-growing hydration brand.

Reporting to the Director of Sales—East, you will leverage data (IRI/SPINS) and strategic trade spends, travel as needed, and build strong retailer partnerships across regional and national outlets.