Field Sales Manager

CastleWorks; California; On-site; USD 110,000 - 170,000; Full time

Job summary

CastleWorks is seeking a Field Sales Manager – Water Heaters to lead a field-based team of technicians who install and sell water heaters. The role emphasizes coaching in the field, ride-alongs, and real-time feedback to improve selling skills and process adherence.

Responsibilities include driving revenue, improving close rates, and ensuring exceptional customer experiences through hands-on leadership and structured coaching in a fast-paced, field-driven environment.

Qualifications

• Proven experience leading field-based technicians and sellers.
• Experience in home services or in-home sales preferred.
• Experience managing or coaching field-based teams.
• Strong sales coaching ability.
• Results-driven and accountable with excellent communication and leadership.

Responsibilities

• Lead in-field coaching and ride-alongs to develop selling skills.
• Drive monthly revenue targets and improve close rates and ticket sizes.
• Develop and hold the team accountable to sales process and customer experience standards.
• Ensure opportunities are documented in sales tools and home visits follow standard presentations.
• Champion a customer-first mindset and support technicians in resolving concerns.

Skills

Field leadership

Coaching teams

Home services sales

Sales coaching

Accountability

Communication

Leadership in field

Job description

Description

Position Summary

The Field Sales Manager – Water Heaters is a hands-on, field-based leadership role responsible for driving revenue performance, close rates, and sales execution across a team of Water Heater technicians who both install and sell.

This leader operates directly in the field—coaching, developing, and holding the team accountable to a consistent sales process, while ensuring an exceptional customer experience. This is not a desk role; success in this position is built through ride-alongs, real-time coaching, and active leadership in the field.

The Field Sales Manager plays a critical role in improving conversion rates, average ticket, and overall revenue, while reinforcing a high-performance, customer-focused culture.

Compensation

• Base salary plus Performance Bonus
• Bonus is tied to team revenue performance and achievement of monthly budgeted targets
• High earning potential for leaders who consistently drive results through their team

Key Responsibilities

Field Leadership & Coaching:

• Spend the majority of time in the field with Water Heater technicians
• Conduct ride-alongs to observe, coach, and develop selling skills
• Provide real-time feedback on sales calls, presentations, and closing techniques
• Reinforce consistent use of the company’s sales process and tools

Sales Performance & Revenue Growth:

• Drive team performance to meet or exceed monthly revenue targets
• Improve close rate, average ticket, and add-on sales
• Ensure presentation of multiple options on every opportunity

Team Development & Accountability:

• Lead and develop a team of technicians who sell and install
• Hold team accountable to sales expectations and customer experience standards
• Identify skill gaps and implement coaching plans

Sales Process & Operational Discipline:

• Ensure all opportunities are documented in ServiceTitan
• Reinforce use of sales tools and consistent in-home sales presentation

Customer Experience:

• Champion a customer-first mindset
• Support technicians in resolving customer concerns

Requirements

Qualifications

• Proven experience leading a field-based technicians and sellers
• Experience in home services or in-home sales preferred
• Experience managing or coaching field-based teams
• Strong sales coaching ability
• Results-driven and accountable
• Excellent communication and leadership skills
• Comfortable in a fast-paced, field-driven environment

What Success Looks Like

• Team meets or exceeds monthly revenue targets
• Improved close rates, average ticket, and add-on sales
• Strong adoption of sales process and tools
• High team engagement and development
• Positive customer feedback and reviews

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.