Field Marketing Specialist - Americas

AMDT; Alpharetta (GA); Vor Ort; USD 55.000 - 90.000; Vollzeit

Zusammenfassung

AMDT is seeking a Field Marketing Specialist for the United States to drive regional campaigns, trade shows, customer events, webinars, and demand generation. You will collaborate with Sales, the Global Marketing team, and regional leadership to maximize a focused budget and turn events into qualified leads and pipeline.

This hands-on role is ideal for an organized, detail-oriented marketer who enjoys execution, logistics and measuring results, with travel up to 30% across the US and occasional

Qualifikationen

• Bachelor’s degree in marketing, business, or related field.
• 2+ years in B2B marketing, field marketing or demand generation.
• Hands-on experience organizing trade shows or events with vendor/logistics.
• Strong organizational and project management skills.
• Working knowledge of Salesforce, HubSpot or similar CRM/marketing automation tools.
• Clear written and verbal English communication.
• Ability to travel up to 30% within the US.

Aufgaben

• Execute regional marketing campaigns that generate leads and pipeline.
• Coordinate trade shows, events, webinars end to end: logistics, registrations, promotion and lead follow-up.
• Support Sales with targeted outreach and ABM tactics for priority accounts.
• Track spend against regional budget, handle POs and invoices, coordinate vendors.
• Capture leads in Salesforce/HubSpot and hand to Sales.
• Report results and suggest improvements.
• Adapt global messaging for US audiences with Global Marketing.

Kenntnisse

B2B marketing

Event management

Project management

CRM/MA familiarity

English communication

Ausbildung

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce

HubSpot

Jobbeschreibung

Role Overview

As Field Marketing Specialist for the United States, you will execute AMDT’s regional marketing activities – trade shows, AMDT-hosted events, customer events, webinars, and lead generation campaigns. Working closely with your manager, regional Sales and the Global Marketing team, you will make the most of a focused regional budget and turn every event and campaign into qualified leads and pipeline.
This is a hands‑on role for an organized, detail‑oriented marketer who enjoys execution, logistics and measurable results.

Your Tasks

• Execute regional marketing campaigns that generate leads and qualified pipeline, in line with the regional plan agreed with your manager.
• Coordinate trade shows, customer events, roadshows, AMDT hosted events and webinars end to end: logistics, booth and materials, registrations, promotion and lead follow-up.
• Support Sales with targeted outreach and Account Based Marketing (ABM) tactics for priority accounts, with guidance from the Global Marketing team.
• Track spend against the regional marketing budget, handle purchase orders and invoices, and coordinate vendors to keep activities on time and on budget.
• Make sure event and campaign leads are captured, cleaned and handed over to Sales promptly in Salesforce/HubSpot.
• Report on program results (e.g. leads, pipeline, cost per lead) and suggest improvements.
• Adapt global messaging and content for US audiences together with the Global Marketing team.

Your Profile

• Bachelor’s degree in marketing, business, or a related field
• 2+ years of experience in B2B marketing, ideally in field marketing, event management or demand generation.
• Hands‑on experience organizing trade shows or events, including vendor and logistics coordination.
• Strong organizational and project management skills; able to handle several activities at the same time.
• Working knowledge of Salesforce, HubSpot or similar CRM/marketing automation tools.
• Clear written and verbal communication skills in English.
• Ability to travel up to 30% within the US, including occasional overnight and weekend travel for events.

Nice to have

• Experience in industrial automation, manufacturing or B2B software.
• Experience in trade show and events execution
• Spanish or German language skills.
• Experience measuring campaign results such as cost per lead and pipeline contribution.

Reasons to become part of AMDT

Our comprehensive benefits package includes [medical, dental, vision insurance, 401k, etc.].
Compensation for this role will be competitive and commensurate with experience and qualifications. Note: The salary range may vary based on the state or locality in which you reside.