Field Marketing Specialist

BCforward; Spring (TX); On-site; USD 38,000 - 39,000; Full time

Job summary

BCforward is seeking a Field Marketing Specialist in Spring, TX to lead demand generation and multi-channel campaigns that drive pipeline and ROI across the United States. The role requires strong analytics, stakeholder alignment, and collaboration with sales and product teams.

You will plan and execute events and campaigns, partner with corporate and solutions marketing, and manage budgets. A background in technology field marketing is essential with excellent communication skills and the

Qualifications

• 3+ years of technology field marketing or demand generation experience.
• Strong data proficiency and ROI measurement skills.
• Proven ability to collaborate with sales, channel partners, and product teams.
• Autonomy and ability to work in fast-paced environments.
• Excellent communication and presentation skills.
• Graphic design knowledge is a plus.

Responsibilities

• Develop multi-channel marketing campaigns and demand gen strategies with sales and marketing teams.
• Plan and execute events, tradeshows, and executive roundtables.
• Align stakeholders across sales, marketing, and product management to identify opportunities.
• Engage customers with regular content, data management, and lead tracking.
• Manage Opex budgets and report on spend and ROI.

Skills

Field Marketing

Demand Gen

Data Analysis

ROI Tracking

Sales Alignment

Stakeholder Alignment

Job description

Job Title: Field Marketing Specialist

Location: Spring, TX

Duration: Contract - 11 months

Pay Range: $27.31/hr $28.31/hr (W2)

Job ID: 411314

About BCforward

BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.

Job Description

We are seeking a Field Marketing Specialist to join our dynamic team. The ideal candidate will have strong experience in demand generation, program execution, and cross-functional stakeholder alignment and a proven ability to design, execute, and measure integrated marketing programs that drive pipeline and ROI.

Responsibilities

The Field Marketing Specialist requires strategic thinking as well as the hands-on execution of a proven individual contributor. In this role, you will collaborate with key internal stakeholders and channel partners to design, execute, and measure integrated marketing and demand generation programs across the United States. The ideal candidate possesses a deep understanding of the business challenges facing today's IT decisionmakers, a track record of building strong cross-functional relationships across sales and product teams, and experience driving field strategy. Familiarity with key vertical markets (e.g., SLED - State, Local, and Education) is strongly preferred.

Key Responsibilities

• Program Execution & Demand Generation: Collaborate with sales, corporate marketing, solutions marketing, and technical experts to develop and execute multi-channel marketing campaigns and demand generation strategies.
• Event Management: Lead day-to-day project management, execution, and follow-up for custom customer events, strategic tradeshows, and executive roundtables.
• Stakeholder & Partner Alignment: Build strong relationships with key stakeholders across sales, marketing, and product management to identify and capitalize on growth opportunities.
• Customer Engagement & Communications: Drive customer touchpoints by maintaining a regular cadence of communications, including content development, database management, and lead tracking.
• Budget Management: Manage Opex budgets efficiently, ensuring accurate tracking, allocation, and reporting.

Location

Open to candidates based in the United States.

Required Skills & Experience

• 3+ years of technology field marketing or demand generation experience.
• Data Proficiency & ROI Measurement: Strong proficiency in Microsoft Excel and data analysis, with a demonstrated ability to leverage metrics to track performance, measure campaign ROI, and optimize future marketing investments.
• Sales & Channel Alignment: Proven track record of building successful working relationships with enterprise sales teams and channel partners to co-develop and execute marketing plans.
• Autonomy & Agility: Ability to thrive in a fast-paced, matrixed environment with limited supervision, managing shifting priorities and aggressive timelines.
• Cross-Functional Collaboration: Exceptional interpersonal and negotiation skills to influence stakeholders across business units, marketing, field, and channel teams.
• Strategic & Tactical Execution: Broad expertise across strategic marketing planning, analytical problem-solving, and hands-on tactical campaign execution.
• Strong Communication: Excellent verbal, written, and presentation skills with a solution-oriented, creative approach to challenges.
• Graphics Design knowledge is preferred.