Field Marketing Specialist: Demand Gen & Events Leader

BCforward; Spring (TX); On-site; USD 38,000 - 39,000; Full time

Job summary

BCforward is seeking a Field Marketing Specialist in Spring, TX to lead demand generation and multi-channel campaigns that drive pipeline and ROI across the United States. The role requires strong analytics, stakeholder alignment, and collaboration with sales and product teams.

You will plan and execute events and campaigns, partner with corporate and solutions marketing, and manage budgets. A background in technology field marketing is essential with excellent communication skills and the

Qualifications

• 3+ years of technology field marketing or demand generation experience.
• Strong data proficiency and ROI measurement skills.
• Proven ability to collaborate with sales, channel partners, and product teams.
• Autonomy and ability to work in fast-paced environments.
• Excellent communication and presentation skills.
• Graphic design knowledge is a plus.

Responsibilities

• Develop multi-channel marketing campaigns and demand gen strategies with sales and marketing teams.
• Plan and execute events, tradeshows, and executive roundtables.
• Align stakeholders across sales, marketing, and product management to identify opportunities.
• Engage customers with regular content, data management, and lead tracking.
• Manage Opex budgets and report on spend and ROI.

Skills

Field Marketing

Demand Gen

Data Analysis

ROI Tracking

Sales Alignment

Stakeholder Alignment

Job description

BCforward is seeking a Field Marketing Specialist in Spring, TX to lead demand generation and multi-channel campaigns that drive pipeline and ROI across the United States. The role requires strong analytics, stakeholder alignment, and collaboration with sales and product teams.

You will plan and execute events and campaigns, partner with corporate and solutions marketing, and manage budgets. A background in technology field marketing is essential with excellent communication skills and the