Digital Marketing Execution Specialist

Insight Global; United States; Hybrid; USD 89,000 - 134,000; Full time

Benefits offered by this job

Hybrid work arrangement

Travel opportunities for events

Job summary

Insight Global is seeking a Field Marketing Execution Strategist to join a major technology customer. This contract-to-hire role is hybrid with travel ~10% for events and travel between teams globally.

You will drive scaled field marketing programs, coordinate content flow between sales, marketing, and planning teams, and manage up to six workstreams without people management duties. The ideal candidate has 3–5+ years in marketing, strong inbound and demand generation experience, proficiency in

Qualifications

• 3-5+ years of Marketing experience with inbound and demand generation.
• Experience managing multi-channel campaigns and evaluating pipeline impact.
• Proficient with Wrike, Salesforce or similar WM S platforms.

Responsibilities

• Execute and operationalize field marketing programs across assigned territory, coordinating with sales, marketing, and market planning teams.
• Align with sales on objectives and expected marketing impact.
• Build and execute marketing plans to support pipeline and revenue goals; coordinate campaign execution.
• Manage multiple concurrent campaigns/events and ensure workflow using Wrike and related systems.
• Collaborate with BFSI sector teams focusing on digital transformation and cybersecurity.
• Maintain forecasts and analyze demand funnel performance.
• Attend trade shows and events, and run multi-channel communications with the sales team.

Skills

Marketing experience

Inbound marketing

Demand generation

Multi-channel campaigns

Campaign analysis

Wrike

Salesforce

Project management

Enterprise experience

B2B sales

English proficiency

Bachelor's degree in Marketing/ธุ

Spanish or Portuguese (Nice to have)

Forester training (Nice to have)

Communication

Collaboration

Analytical mindset

Motivated

Adaptable

Education

Bachelor’s degree (Marketing or Business)

Tools

Wrike

Salesforce

Job description

Duration: 6-Month Contract-to-Hire (Possibility of extension and conversion)

Interview Process: 2 Rounds (Virtual)

• 1st Round: 45 min with Hiring Manager
• 2nd (Final) Round: 45 min with Team

Must Haves

• 3-5+ years of Marketing experience including:
• Inbound marketing strategy/execution
• Demand generation strategy, execution, and performance management
• Managing multi-channel and multi-product campaigns
• Analytical skills to evaluate campaign performance, pipeline volume, and progression
• Wrike, Salesforce or similar WMS platform experience
• Project management experience and ability to work independently
• Enterprise-level company experience managing multiple project workstreams at a time
• Strong understanding of the B2B sales cycle, demand generation, pipeline contribution, and demand waterfall concepts
• Fluent in English with strong written and verbal communication skills
• Bachelor’s degree (Marketing or Business +)

Nice to Haves

• Experience with Forester Demand Waterfall Training (If not already completed, will complete a 12-Week Forester Training upon hire)
• Marketing experience working in B2B software industry, technology, or finance sectors
• Ability to speak Spanish or Portuguese

Soft Skills

• Elite communication skills – strong ability to communicate across different channels and audiences
• Highly collaborative and comfortable working across teams and regions
• Marketing and sales knowledge with analytical and execution skills.
• Motivated, inquisitive, and persistent.
• Readily adaptable to changing market and organizational requirements.

About the Role

Insight Global is seeking a Field Marketing Execution Strategist to join one of their largest technology customers. This role will be a contract-to-hire position with eligibility for conversion starting at 6 months, however, there is strong potential to be on contract longer. The role is hybrid and will also require occasional travel, about 10%, for various events.The Field Marketing Execution Strategist will be joining a globally distributed team to execute marketing at scale targeting audiences with both local and global impact and helps companies adopt the right software to help grow and create innovative products. They will drive the marketing plan to support strategic goals and meet or exceed pipeline and revenue targets and work with the Global Industry Planner and Zone Planner to understand investment priorities and select and prioritize program activities. You will be communicating with and educating cross-functional teams about new and planned marketing activities, including global and local programs. This is an individual contributor, non-people managing opportunity. However, this individual will be managing up to 6 workstreams/events simultaneously.

Responsibilities Include

• Executing and operationalize field marketing programs across assigned territory by managing the flow of marketing content between sales, marketing, and market planning teams—ensuring timely deployment across channels and industries without direct content creation responsibilities.
• Align with sales stakeholders on objectives and the expected marketing impact
• Build and execute marketing plans supporting pipeline and revenue goals. Coordinate program execution and optimization.
• Coordination and support of multiple concurrent campaigns and field initiatives (e.g., trade shows, field events, email and podcast campaigns) by owning workflow management, campaign logistics, and cross-team alignment using established systems and frameworks (e.g., Wrike)
• Work in tandem with B2B Sales & Marketing Teams supporting the Banking, Financial Services, and Insurance (BFSI) industry and focusing heavily on digital transformation, robust cybersecurity, and integrated customer experiences
• Managing campaigns, supporting marketing strategy, project management, research, and adverting initiatives
• Maintain accurate forecasts and analyze performance across the demand funnel
• Attending trade shows and events
• Run multi-channel marketing communications in coordination with a sales team

Team & Role Notes

• Will be managing up to 6 workstreams/events simultaneously
• Individual contributor/ non-people managing with minimal supervision
• Focused on executing scalable marketing programs across the Americas while collaborating with global and regional teams
• Combines strategic planning, hands-on execution, performance analysis, and sales alignment
• Strong emphasis on customer-first marketing, demand generation, pipeline growth, and opportunity acceleration