Field Marketing Manager: Lead, Coach & Drive Appointments

RbA STL; Little Rock (AR); On-site; USD 55,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life insurance

401(k) with company match

Health Savings Account (HSA)

Paid time off and paid holidays

Career development and advancement

Supportive, team-oriented culture

Job summary

Renewal by Andersen STL in Little Rock, AR is seeking a Non-Traditional Marketing Manager to lead a team of appointment setters and an Events Manager, generating qualified sales appointments through retail locations, events, and community partnerships. This hands-on leadership role focuses on coaching, performance, and using data to improve results, with a strong emphasis on culture and talent development.

You will drive non-traditional programs, manage staffing and scheduling, and collaborate

Qualifications

• Minimum of 2 years of management experience in field marketing, sales, face-to-face lead generation, or a related industry.
• Demonstrated ability to lead, coach, motivate, and develop high-performing teams.
• Experience working with performance metrics, production data, and KPI-driven environments.

Responsibilities

• Set clear goals, expectations, and performance standards.
• Coach and mentor appointment setters to maximize individual and team success.
• Foster a culture of accountability, recognition, engagement, and continuous improvement.
• Maintain a visible leadership presence through regular visits to marketing locations and events.
• Own appointment production, quality, productivity, and overall team performance.
• Monitor key performance indicators and identify opportunities for improvement.
• Analyze trends and implement solutions to improve results.
• Ensure marketing efforts consistently generate qualified appointments for the sales team.
• Maximize lead generation through retail partnerships, events, community outreach, and alternative marketing channels.
• Evaluate marketing locations and event opportunities based on performance and ROI.
• Build and maintain strong relationships with retail partners, vendors, venues, event organizers, and community partners.
• Support recruiting efforts by identifying, interviewing, and hiring high-potential team members.
• Deliver effective onboarding and ongoing training programs.
• Create an engaging environment that promotes long-term employee success and retention.
• Maintain appropriate staffing levels to support business growth.
• Ensure appropriate coverage across marketing locations, events, and promotional activities.
• Schedule team members effectively to support evenings, weekends, and peak business opportunities.
• Balance employee availability with operational needs.
• Address performance issues promptly and professionally.
• Develop coaching and improvement plans as needed.
• Recognize and reward outstanding performance.
• Partner with sales leadership and marketing teams to maximize territory performance.
• Work closely with the Business Development team to execute strategic event opportunities.
• Ensure marketing-generated appointments are high-quality opportunities that drive sales success.
• Communicate results, opportunities, and challenges to senior leadership.

Skills

Leadership

Coaching

Communication

Teamwork

Problem-solving

Relationship-building

Accountability

Integrity

Travel

Tools

Microsoft Office

CRM platforms

Job description

Renewal by Andersen STL in Little Rock, AR is seeking a Non-Traditional Marketing Manager to lead a team of appointment setters and an Events Manager, generating qualified sales appointments through retail locations, events, and community partnerships. This hands-on leadership role focuses on coaching, performance, and using data to improve results, with a strong emphasis on culture and talent development.

You will drive non-traditional programs, manage staffing and scheduling, and collaborate