Non-Traditional Marketing Manager

RbA STL; Little Rock (AR); On-site; USD 55,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life insurance

401(k) with company match

Health Savings Account (HSA)

Paid time off and paid holidays

Career development and advancement

Supportive, team-oriented culture

Job summary

Renewal by Andersen STL in Little Rock, AR is seeking a Non-Traditional Marketing Manager to lead a team of appointment setters and an Events Manager, generating qualified sales appointments through retail locations, events, and community partnerships. This hands-on leadership role focuses on coaching, performance, and using data to improve results, with a strong emphasis on culture and talent development.

You will drive non-traditional programs, manage staffing and scheduling, and collaborate

Qualifications

• Minimum of 2 years of management experience in field marketing, sales, face-to-face lead generation, or a related industry.
• Demonstrated ability to lead, coach, motivate, and develop high-performing teams.
• Experience working with performance metrics, production data, and KPI-driven environments.

Responsibilities

• Set clear goals, expectations, and performance standards.
• Coach and mentor appointment setters to maximize individual and team success.
• Foster a culture of accountability, recognition, engagement, and continuous improvement.
• Maintain a visible leadership presence through regular visits to marketing locations and events.
• Own appointment production, quality, productivity, and overall team performance.
• Monitor key performance indicators and identify opportunities for improvement.
• Analyze trends and implement solutions to improve results.
• Ensure marketing efforts consistently generate qualified appointments for the sales team.
• Maximize lead generation through retail partnerships, events, community outreach, and alternative marketing channels.
• Evaluate marketing locations and event opportunities based on performance and ROI.
• Build and maintain strong relationships with retail partners, vendors, venues, event organizers, and community partners.
• Support recruiting efforts by identifying, interviewing, and hiring high-potential team members.
• Deliver effective onboarding and ongoing training programs.
• Create an engaging environment that promotes long-term employee success and retention.
• Maintain appropriate staffing levels to support business growth.
• Ensure appropriate coverage across marketing locations, events, and promotional activities.
• Schedule team members effectively to support evenings, weekends, and peak business opportunities.
• Balance employee availability with operational needs.
• Address performance issues promptly and professionally.
• Develop coaching and improvement plans as needed.
• Recognize and reward outstanding performance.
• Partner with sales leadership and marketing teams to maximize territory performance.
• Work closely with the Business Development team to execute strategic event opportunities.
• Ensure marketing-generated appointments are high-quality opportunities that drive sales success.
• Communicate results, opportunities, and challenges to senior leadership.

Skills

Leadership

Coaching

Communication

Teamwork

Problem-solving

Relationship-building

Accountability

Integrity

Travel

Tools

Microsoft Office

CRM platforms

Job description

Position:Non-Traditional Marketing Manager

Location: Little Rock, AR

Job Id:751

# of Openings:1

Non-Traditional Marketing Manager

Renewal by Andersen | Little Rock, AR

Lead a Team. Drive Results. Make an Impact.

At Renewal by Andersen, we're looking for a motivated leader who thrives on coaching people, driving performance, and delivering measurable business results. This isn't a traditional marketing role focused solely on branding or advertising. It's a hands-on leadership position responsible for generating qualified appointments, developing top talent, and maximizing the success of our non-traditional marketing programs throughout Greater Arkansas.

If you're passionate about leading teams, building culture, and using data to improve performance, this could be the next step in your career.

About the Role

As the Non-Traditional Marketing Manager, you'll lead a team of appointment setters and an Events Manager responsible for generating qualified sales appointments through retail locations, events, community partnerships, and other face-to-face marketing channels.

Your success will be measured by your ability to develop people, optimize field performance, improve appointment generation, and create a high-energy culture that delivers consistent results.

What You'll Do

• Set clear goals, expectations, and performance standards.
• Coach and mentor appointment setters to maximize individual and team success.
• Foster a culture of accountability, recognition, engagement, and continuous improvement.
• Maintain a visible leadership presence through regular visits to marketing locations and events.

Drive Appointment Generation & Performance

• Own appointment production, quality, productivity, and overall team performance.
• Monitor key performance indicators and identify opportunities for improvement.
• Analyze trends and implement solutions to improve results.
• Ensure marketing efforts consistently generate qualified appointments for the sales team.

Optimize Non-Traditional Marketing Programs

• Maximize lead generation through retail partnerships, events, community outreach, and alternative marketing channels.
• Evaluate marketing locations and event opportunities based on performance and return on investment.
• Ensure all locations and events are properly equipped, branded, and positioned for success.
• Build and maintain strong relationships with retail partners, vendors, venues, event organizers, and community partners.
• Support recruiting efforts by identifying, interviewing, and hiring high-potential team members.
• Deliver effective onboarding and ongoing training programs.
• Create an engaging environment that promotes long-term employee success and retention.
• Maintain appropriate staffing levels to support business growth.

Manage Staffing & Scheduling

• Ensure appropriate coverage across marketing locations, events, and promotional activities.
• Schedule team members effectively to support evenings, weekends, and peak business opportunities.
• Balance employee availability with operational needs.

Performance Management

• Address performance issues promptly and professionally.
• Develop coaching and improvement plans as needed.
• Recognize and reward outstanding performance.

Collaborate Across the Business

• Partner with sales leadership and marketing teams to maximize territory performance.
• Work closely with the Business Development team to execute strategic event opportunities.
• Ensure marketing-generated appointments are high-quality opportunities that drive sales success.
• Communicate results, opportunities, and challenges to senior leadership.

What We're Looking For

Required Qualifications

• Minimum of 2 years of management experience in field marketing, sales, face-to-face lead generation, or a related industry.
• Demonstrated ability to lead, coach, motivate, and develop high-performing teams.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Experience working with performance metrics, production data, and KPI-driven environments.
• Excellent written and verbal communication skills.
• Strong relationship-building and interpersonal abilities.
• Ability to collaborate effectively with employees, leadership, vendors, and business partners.
• Strong problem-solving skills and the ability to make decisions in a fast-paced environment.
• Willingness and ability to travel regularly throughout the Greater Arkansas territory.
• Proficiency with Microsoft Office and aptitude for learning scheduling, reporting, and CRM platforms.
• Availability to support field marketing programs during evenings and weekends when business needs require.

Key Attributes for Success

• Leadership
• Accountability
• Integrity
• Communication
• Teamwork
• Results Orientation

Compensation

Base Salary + Performance-Based Earnings

Compensation Range: $55,000 - $95,000 annually

This role offers substantial earning potential for leaders who can build strong teams and consistently deliver results.

We offer a comprehensive benefits package designed to support you both professionally and personally:

• Medical, dental, and vision insurance
• Life insurance
• 401(k) with company match
• Health Savings Account (HSA)
• Paid time off and paid holidays
• Additional company-sponsored benefit options
• Career development and advancement opportunities
• Supportive, team-oriented culture

Why Join Renewal by Andersen?

This is an opportunity to lead a growing team, influence business results, and make a measurable impact on one of the nation's most recognized home improvement brands. You'll have the autonomy to drive performance, the support to develop your team, and the opportunity to build a rewarding leadership career with an industry leader.

"Have nothing but great things to say about the window installation done today by John Hutchinson with Renewal by Andersen! He was friendly, personable and professional and did a great job installing. He did a great job of putting down roller pads and tarps with next to zero clean up. Would highly recommend them for any window replacement needed!"

Mark V.

"We had our new Renewal by Andersen windows installed on June 5th & 6th, 2025 and we LOVE them! The quality, beauty, and functionality are best-in-class! The whole experience from dinner presentation at Lazy River Grill, the initial in-home sales consultation and measurement, regular communications from the salesman and concierge, and the installation team’s professionalism and skills made the process so seamless. This is the second home we have opted for Renewal windows and and been delighted both times! Thank you Renewal by Andersen STL! "

Jeff C.

"I had an excellent experience with RbA STL. Our designer, Courtney, was great and the finished product is awesome. The installation was easy and the gentlemen left our home cleaner than they found it upon entering. I would recommend RbA STL - you’ll get tired from their constant contacts, and that’s a GOOD thing!"

• Showroom at West County Mall – Store #1095