Field Marketing Manager: AI-Powered Events & Pipeline

Cogent Security; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to fixing it. The Field Marketing Manager will operate in the Demand Generation arm, partnering with Sales, SDR, Partnerships, and RevOps to translate regional programs into qualified meetings and pipeline.

In this hands-on role you will establish the field operating system, manage event calendars, target-account planning, and AI-assisted logistics tracking, delivering measurable impact on

Qualifications

• 2-4+ years in field marketing, event marketing, partner marketing, demand generation, or marketing/program operations in B2B SaaS or technology; cybersecurity interest or experience is a plus.
• Experience supporting or running events, webinars, field programs, or partner activations tied to pipeline goals.
• Strong project manager who can keep logistics, vendors, budgets, calendars, stakeholders, and follow-up moving.
• Comfortable working directly with Sales and SDR teams on target accounts, invite lists, event conversion, and follow-up.
• Good taste for customer/prospect experience and brand quality; detail-oriented enough to make programs feel polished.
• Curious with data: willing to inspect registration, attendance, meetings, pipeline influence, ROI, and what to repeat or stop.
• AI-forward operator who looks for ways to automate research, outreach, logistics tracking, workflows, recaps, and reporting without losing quality.
• Willingness to travel for events and field activations as needed.

Responsibilities

• Build regional field plans aligned to pipeline targets and priority accounts.
• Plan and execute executive roundtables, roadshows, conferences and activations.
• Coordinate with Demand Gen and Sales to amplify programs across digital channels.
• Maintain a field calendar, briefs, lists, goals, budgets, and metrics.
• Run end-to-end field programs: planning, logistics, venues, invites, on-site, follow-up.
• Collaborate with AEs/SDRs/Partners to invite, follow up, and convert target accounts.
• Create repeatable playbooks and AI-assisted tracking for logistics and reporting.

Skills

Field Marketing

Event Marketing

Demand Generation

Project Management

Sales Alignment

Job description

Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to fixing it. The Field Marketing Manager will operate in the Demand Generation arm, partnering with Sales, SDR, Partnerships, and RevOps to translate regional programs into qualified meetings and pipeline.

In this hands-on role you will establish the field operating system, manage event calendars, target-account planning, and AI-assisted logistics tracking, delivering measurable impact on