Field Marketing Manager, West

Cogent-Security; San Francisco (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Cogent is seeking a Field Marketing Manager to scale regional and account-based field programs, events, and partner activations that feed the sales pipeline.

You will own end-to-end event execution, coordinate with Sales, SDR, Partnerships, and RevOps, and build repeatable playbooks and AI-powered tracking to measure impact and ROI.

This hands-on role requires sharp execution, creativity, and travel as needed to maximize account engagement and pipeline velocity.

Qualifications

• 2–4+ years in field marketing, event marketing, partner marketing, demand generation, or marketing/program operations in B2B SaaS or technology.
• Experience supporting or running events, webinars, field programs, or partner activations tied to pipeline goals.
• Strong project management to coordinate logistics, budgets, calendars, and stakeholders.
• Ability to work with Sales, SDR teams on target accounts, invite lists, and follow-up.
• Curious with data and ROI, and comfortable with AI-assisted processes.

Responsibilities

• Build regional and account-based field plans aligned to pipeline targets, sales territories, and partner opportunities.
• Support mix of executive roundtables, dinners, roadshows, conferences, and partner activations.
• Coordinate with Demand Gen and Sales to connect field programs to digital, content, outbound, and nurture.
• Maintain field calendar, briefs, account lists, budgets, and success metrics.
• Execute end-to-end field programs: planning, logistics, venues, invitations, on-site experience, and follow-up.
• Build repeatable playbooks and AI-assisted tracking for scalable logistics and reporting.
• Track performance: registration, attendance, meetings, pipeline, and ROI; ensure clean attribution with RevOps.
• Support partner activations and co-marketing with regional programs and deal-registration follow-up.

Skills

Field marketing

Event marketing

Demand generation

Marketing operations

Project management

Sales collaboration

Brand quality awareness

Data analysis

AI automation

Travel readiness

Job description

Role Overview

Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to actually fixing it. Field is already a major pipeline engine for us, and we are hiring a Field Marketing Manager to help scale that motion with sharp execution, creativity, and operating leverage.

This role sits within the Demand Generation arm of Growth and partners closely with Sales, SDR, Partnerships, Product Marketing, and RevOps. The mandate is to help turn regional programs, executive events, partner activations, and big industry moments into qualified meetings, pipeline, and stronger account relationships.

This is a hands-on execution role with real leverage. In the first few months, you will help build the field marketing operating system: event calendar, target-account planning, pre/post-event workflows, rep and partner coordination, follow-up SLAs, AI-powered logistics tracking, and reporting that shows which programs create real pipeline.

Ownership Areas

Field Strategy and Program Planning

• Help build regional and account-based field plans aligned to pipeline targets, priority accounts, sales territories, and partner opportunities.

• Support the right mix of executive roundtables, dinners, roadshows, conferences, partner activations, customer/prospect events, and VIP experiences.

• Partner with Demand Gen and Sales to connect field programs to digital, content, outbound, and nurture so programs are amplified before and after the event.

• Maintain a field calendar, program briefs, account lists, meeting goals, budgets, and success metrics.

Event Execution and Experience

• Run end-to-end execution for assigned field programs: planning, logistics, venues/vendors, invitations, on-site experience, materials, speaker coordination, and follow-up.

• Make every event feel high-quality, intentional, and connected to the Cogent brand.

• Coordinate tightly with AEs, SDRs, Partnerships, and leadership so target accounts are invited, followed up with, and converted into meetings and opportunities.

• Help build repeatable playbooks, workflows, and AI-assisted tracking systems so we can manage logistics, tasks, vendors, follow-up, and reporting across more programs without reinventing the process every time.

Pipeline Impact and Partner Activation

• Track event performance across registration, attendance, target-account engagement, meetings, SQLs, pipeline, deal acceleration, and ROI.

• Partner with RevOps to keep attribution, campaign membership, follow-up, and pipeline reporting clean.

• Support co-marketing and channel activations with partners, including regional programs, deal-registration follow-up, spiffs, and better-together stories.

• Use AI and automation to improve event research, targeting, personalized outreach, logistics tracking, task management, post-event follow-up, recap assets, and reporting.

What We Are Looking For

• 2-4+ years in field marketing, event marketing, partner marketing, demand generation, or marketing/program operations in B2B SaaS or technology; cybersecurity interest or experience is a plus.

• Experience supporting or running events, webinars, field programs, or partner activations tied to pipeline goals.

• Strong project manager who can keep logistics, vendors, budgets, calendars, stakeholders, and follow-up moving.

• Comfortable working directly with Sales and SDR teams on target accounts, invite lists, event conversion, and follow-up.

• Good taste for customer/prospect experience and brand quality; detail-oriented enough to make programs feel polished.

• Curious with data: willing to inspect registration, attendance, meetings, pipeline influence, ROI, and what to repeat or stop.

• AI-forward operator who looks for ways to automate research, outreach, logistics tracking, workflows, recaps, and reporting without losing quality.

• Willingness to travel for events and field activations as needed.