Field Marketing Lead — AI-Driven Events & Pipeline

Cogent-Security; San Francisco (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Cogent is seeking a Field Marketing Manager to scale regional and account-based field programs, events, and partner activations that feed the sales pipeline.

You will own end-to-end event execution, coordinate with Sales, SDR, Partnerships, and RevOps, and build repeatable playbooks and AI-powered tracking to measure impact and ROI.

This hands-on role requires sharp execution, creativity, and travel as needed to maximize account engagement and pipeline velocity.

Qualifications

• 2–4+ years in field marketing, event marketing, partner marketing, demand generation, or marketing/program operations in B2B SaaS or technology.
• Experience supporting or running events, webinars, field programs, or partner activations tied to pipeline goals.
• Strong project management to coordinate logistics, budgets, calendars, and stakeholders.
• Ability to work with Sales, SDR teams on target accounts, invite lists, and follow-up.
• Curious with data and ROI, and comfortable with AI-assisted processes.

Responsibilities

• Build regional and account-based field plans aligned to pipeline targets, sales territories, and partner opportunities.
• Support mix of executive roundtables, dinners, roadshows, conferences, and partner activations.
• Coordinate with Demand Gen and Sales to connect field programs to digital, content, outbound, and nurture.
• Maintain field calendar, briefs, account lists, budgets, and success metrics.
• Execute end-to-end field programs: planning, logistics, venues, invitations, on-site experience, and follow-up.
• Build repeatable playbooks and AI-assisted tracking for scalable logistics and reporting.
• Track performance: registration, attendance, meetings, pipeline, and ROI; ensure clean attribution with RevOps.
• Support partner activations and co-marketing with regional programs and deal-registration follow-up.

Skills

Field marketing

Event marketing

Demand generation

Marketing operations

Project management

Sales collaboration

Brand quality awareness

Data analysis

AI automation

Travel readiness

Job description

Cogent is seeking a Field Marketing Manager to scale regional and account-based field programs, events, and partner activations that feed the sales pipeline.

You will own end-to-end event execution, coordinate with Sales, SDR, Partnerships, and RevOps, and build repeatable playbooks and AI-powered tracking to measure impact and ROI.

This hands-on role requires sharp execution, creativity, and travel as needed to maximize account engagement and pipeline velocity.