East Coast Senior Field Marketing & ABM Manager

serval.com; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Impact on product

Growth opportunities

Innovative culture

Job summary

Serval seeks a Senior Field Marketing & ABM Manager to join our team and partner with Strategic Sales to run high-impact field programs for the East Coast. You will design 1:1, 1:few, and 1:many experiences that open doors and move strategic accounts forward.

You will collaborate with Sales across channels, orchestrate ABM programs, and continuously optimize territory strategy. This role requires creativity, data-driven decision making, and a willingness to travel 25%–50% seasonally.

Qualifications

• 5–7+ years experience in field, experiential, growth, or ABM marketing.
• Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
• Proven track record of running regional field programs or ABM campaigns that drove pipeline and revenue.
• Strong data analysis skills and ability to build reports and interpret metrics.
• Experience partnering with Sales teams and marketing to Enterprise/Strategic accounts.
• Creative thinker who can turn vague goals into concrete plans and execute.

Responsibilities

• Define the East Coast go-to-market strategy for field programs and determine where we show up and how we win.
• Design 1:1, 1:few, and 1:many field experiences aligned to opportunities and target accounts.
• Orchestrate ABM programs with strategic accounts across channels: direct mail, events, digital, gifting, content.
• Partner with Sales to understand territory priorities and participate in deal strategy and execution.
• Track impact through account engagement, pilots, velocity, and closed-won revenue.
• Create tight feedback loops with Sales leadership to improve territory strategy and program effectiveness.
• Test unconventional tactics and push boundaries to surprise key accounts.

Skills

Field marketing

ABM marketing

Sales collaboration

Data analysis

Strategic planning

Event planning

Budget management

Travel readiness

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Serval seeks a Senior Field Marketing & ABM Manager to join our team and partner with Strategic Sales to run high-impact field programs for the East Coast. You will design 1:1, 1:few, and 1:many experiences that open doors and move strategic accounts forward.

You will collaborate with Sales across channels, orchestrate ABM programs, and continuously optimize territory strategy. This role requires creativity, data-driven decision making, and a willingness to travel 25%–50% seasonally.